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Desi's picture

Good idea, but for BIC, long lasting, infinity.
What has this got to do with permanent markers?

Also why waste client's money on 3 BB? I would be fine.

Activity Score 1042
addyhoch10's picture

why waste client's money on 3? > because it's much stronger and more eye-catching than only one billboard. maybe they started with 10 bbs and edding said "no, three's enough"
seriously, i really appreciate that there are clients left who don't hesitate to invest in good ideas.
(i would be stupid if i wasn't)

"What has this got to do with permanent markers?" > it shows the efficiency of the pen. as it is outdoors, it also visualises the main benefit of the product (even when it's raining these billboards stay black)

the BIC infinity ad was unbeatable anyway.

Activity Score 2592
Art Director
bknowlden's picture

Desi has a good point. One board, "long lasting" payoff. Call it a day. Nice though, should gain some award recognition.

Activity Score 3647
Art Director |


truecopy's picture

I guess they saved some money on one-color printing job.
Nice work though

Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

ellehcimeo's picture

I like it. And I agree with all the previous posters... Here's my question. Is this in a parking lot? If so, when it's full, no one will see the product and they will all see 3 black billboards. Which isn't a problem for me, I'm tired of all the ads covering my city, but I imagine it would be a problem for the client.

Activity Score 3376
Art Director
Spactard's picture


Activity Score 27
Marketing Manager
addyhoch10's picture

i saw some ads with this idea some years ago in lürzer's.
good point though ellehcimeo. maybe they should have placed the marker in the upper corner. of course it looks nicer like this (as long there are no cars parking)

Activity Score 2592
Art Director
PeteHH's picture

Pretty awesome.

Activity Score 202
bubolino's picture

But... I believe permanent markers do their job being stable even under extreme weather conditions, but does the print stay black in the sun? If it was there longer than one weeks, I imagine....
It is a great idea though and I wish it was mine.

Activity Score 28
Creative Director at Momentum
bubolino's picture

6weeks i mean...

Activity Score 28
Creative Director at Momentum
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