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tantrik_indian's picture

Totally sexiest. What say women?
~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

tantrik_indian's picture

Oops i mean sexist. :P
~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Stigset's picture

Wouldn't all Wonderbra ads be sexist then? (funny mistake by the way :)
I like it, original insight

Stigset
Activity Score 1454
Art Director
j2mango's picture

How many girls will love these ads?
I dont like any wonderbras ads

j2mango
Activity Score 534
Other
kre8's picture

wonderbra ads are never aimed at women.
theyre aimed at award judges.

kre8
Activity Score 989
Copywriter
Citizen of the earth's picture

Girls dont say what they like. They obviously like these undertones. Bt keep mum about it, untill they reach the store.
I absolutely love this series. this one goes beyond the obvious 'big and proud' of wonderbra.

Citizen of the earth
Activity Score 36
Creative Director
Chris's picture

its very true to the point, nice and simple. thumbs up.

Chris
Activity Score 1935
Art Director
Brainsugar's picture

I like it a lot in term of idea. But is there a woman there, that can tell us if this kind of ad make her buy a wonderbra? Please.

Brainsugar
Activity Score 1631
Copywriter
kyao888's picture

It is only sexist if the boardroom is full of males but this ad depicts a mix of genders. I personally think it is attractive. It made me look twice.

kyao888
Activity Score 127
Creative Director |

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fractalrene's picture

Whoa, nice one. Simple idea straight to the point. Well done!

fractalrene
Activity Score 1504
Copywriter
skullforce's picture

i don't think it's sexist at all -- she's not being objectified or disrespected.. she's standing in meeting with confidence because she's happy with how she looks. if anything this is extremely tame, subtle and way less racy than their famous "hello boys" campaign a decade ago.

skullforce
Activity Score 66
Creative Director
kaceres's picture

great campaign

kaceres
Activity Score 235
Copywriter |

@Hazan_Ko

maicol's picture

la campaña esta buena, la idea es muy linda. Me gusta el recurso creativo para una marca que lo probó todo. Ahora, pienso que algunas ejecuciones no estan al nivel de la idea.

maicol
Activity Score 44
Creative Director
refrigerator robot's picture

the first one pops more with 3D glasses...

refrigerator robot
Activity Score 10
Other
Rog's picture

Very cool suggestive thought.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

damienL's picture

agree with skullforce. good stuff.

damienL
Activity Score 8
Art Director
Spanky's picture

nice

Spanky
Activity Score 4899
Other
picturejockey's picture

Four out of six people present to letch at her are women.

http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

kalpesh78's picture

yo Andy. am an x-saatchi....you're the same dude who came up with the concept of 100 ideas right??
great one man.

ideas....30 minutes nahi toh free.
www.kalpophobia.blogspot.com

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

kareena's picture

first of all- great art direction. these ads look exactly how they should.
2nd- as a woman, i appreciate these. it's nice that they're not just tit jokes for you boys. these ads appeal to us women.
and 3d- you don't need glasses to get what these guys are saying.
nice... i'm jealous.

kareena
Activity Score 39
Creative Director
Beatboxer's picture

Uhhhh... Don't need the 3D glasses on this one.

Beatboxer
Activity Score 1517
Copywriter
slim's picture

Done. Exactly the same idea, exactly the same product.
Check D&AD 1997.

slim
Activity Score 1047
Copywriter
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