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Your Personal Mobility Companion - Find

Campaign
Published/Aired: 
September 2017

Description

Brief: Connectivity is key for car brands. But in people's digital routine, BMW is not yet top of mind. How can we change that?

Idea: Simply illustrated ads highlight specific features of BMW Connected. The seamless transition shows them how smoothly BMW Connected fits in to their digital life.

Print advertisement created by Miami Ad School, Germany for BMW, within the category: Automotive.

Caption

Find your car in one tap
Set perfect temperature
Get notified when it's time for business

Advertising School: Miami Ad School, Hamburg, Germany
Guiding Teacher / Tutor: Niklas Frings-Rupp
Art Directors: Kushal Birari, Stefan Rotaru
Copywriter: Philip Ziegler
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