Your Personal Mobility Companion - Find

September 2017


Brief: Connectivity is key for car brands. But in people's digital routine, BMW is not yet top of mind. How can we change that?

Idea: Simply illustrated ads highlight specific features of BMW Connected. The seamless transition shows them how smoothly BMW Connected fits in to their digital life.

Print advertisement created by Miami Ad School, Germany for BMW, within the category: Automotive.


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Advertising School: Miami Ad School, Hamburg, Germany
Guiding Teacher / Tutor: Niklas Frings-Rupp
Art Directors: Kushal Birari, Stefan Rotaru
Copywriter: Philip Ziegler
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