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Welcome to dontknowwhere

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by TBWA, Argentina for BMW, within the category: Automotive.

Caption

Get there.

Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina
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TrainRunner's picture

AT&T already did the CramWordsToMakeALocation campaign.

TrainRunner
Activity Score 225
Art Director
Jet Propulsion Lab's picture

For the first time, I'm not going to blame the agency, but the client for approving this God-awful, sorry concept. I seriously believe sometimes BMW doesn't even understand their OWN brand identity and its positioning. They should just have ONE global agency overseeing all creative across the board. Period.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Abraham.Gulf's picture

This looks like a yellow pages ad... BMW huh? neverwouldhavethunkit

Abraham.Gulf
Activity Score 14
phoamcor's picture

Welcome to Lamesville. Polulation: this ad. ZING.

phoamcor
Activity Score 1284
monicamexico's picture

Bad ad.

monicamexico
Activity Score 830
Tincho's picture

OK idea.
BORING execution.
OLD concept.
NICE art directed & photography.

Tincho
Activity Score 1093
Art Director
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