The Pedestrian

Agency Network: 
December 2009

Print advertisment created by Futura, Macedonia for BMW, within the category: Automotive.

There is a man along your path…
BMW Night Vision. With detection of individual persons before they become visible to the human eye.

Advertising Agency: Futura2/2 , Skopje , Macedonia
Creative Director: Filip Unkovski
Art Director: Milan Stojanov
Copywriter: Marija Stevanovska
Photographer: Sasko Manev

Comments (13)

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dsklan's picture
Activity Score 1926

if you talk about nitevision why is there a sun on the tarot card?!

silvi's picture
Activity Score 4172

Forced, empty. No idea

oshe's picture
Activity Score 852

el beneficio es tan bueno, que la idea se quedó corta

Marlus Lau's picture
Marlus Lau
Activity Score 1808


Hibon's picture
Activity Score 3734

Forced...very forced!

Simple ideas are the best !

federo's picture
Activity Score 781

Is funny but I can´t see how appropiate is

Neitcheze's picture
Activity Score 8

To me it come across as foresight, as the Tarot Card Reader can tell you there is a man along your life's path, the car can tell you there is a man across the path in front of you.

I agree a stretch and should have been rethought.

mgriff21's picture
Activity Score 592


I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

rolling.stone's picture
Activity Score 2741

good feature


~ Quite obviously, I have gathered no moss ! ~

evikRAM's picture
Activity Score 349

Is It New Feature In BMW..??
Great Feature & Concept Of Adv.

!! जय श्रीराम !!

Green_Hornet's picture
Activity Score 55

Ok, idea is clear.

But: 2 stars are lost because you had to explain the idea. 1 star is lost because the typeface is not CI at all. And another 2 stars are lost because of that horrible bad photography of the hand. I hope this is student work!

Guest's picture

The idea is clear. He wants to claim the Night Vision technology. The technology is so magic that it can pick out ' the Fool''. That's why he use the Fool image in Tarot to represent pedestrian. I think the execution is funny. Maybe it's deeper than i thought.

arete's picture
Activity Score 3

I think the idea is clear that the night vision technology is so magic that it can help you to detect the pedestrian. The execution use a magician tone and manner with a card image of 'the Fool' in Tarot’s. The fool often indicates a naive person. In western country it will work, but in China, i'm afaid not.