Agency Network: 
March 2007

Print advertisment created by BBDO, Italy for BMW, within the category: Automotive.

BMW Premium Selection used cars. As if they’d never touched the road.

Comments (16)

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chintan ruparel's picture
chintan ruparel
Activity Score 1516

good photography, bad idea

~ old habits die hard, older ones never do ~

kre8's picture
Activity Score 989

i think theres something in the idea, but theres just too many layers to get there.

pixelbomb1's picture
Activity Score 2385

german company using italian agency?..mmmmm click here.

Arnold Santillan

simpsonson's picture
Activity Score 136

german company using italian agency exclusively in italy...
and the campaigns in the states are made by an agency from the states...

tsunamilaw's picture
Activity Score 115

this is shitty.....hope this hasn't gone to print!

leftfield's picture
Activity Score 165

The thinking is good.

The idea is just a bit of a struggle to land properly.

Maybe you need to rethink the surface.

Bubble wrap.

Maybe a freshly made road with a steam roller in the distance anything to suggesty it's brand new.

Good luck.

Nice execution.

jacksonrabbit's picture
Activity Score 280

shouldn't it be the car that would need the unwrapping or does that make too much sense?'s picture
Activity Score 1021

yes the photographie is nice but the ad , ???

shrinked virus's picture
shrinked virus
Activity Score 12

i like the metaphor in the execution, which 'jacksonrabbit' doesn't understand. but as roman said, in other to avoid semantics, they could add something to make the message clearer.

jungleraven's picture
Activity Score 291

unwrapping further cud hv help th idea...

Kay's picture
Activity Score 161

bronze for craft!

addyhoch10's picture
Activity Score 2592

i think it's a great idea (but maybe not for the right subject). i can almost smell this new road smell. and the smooth, black tarmac that is hidden underneath this covering...

Rog's picture
Activity Score 6080

Forza Italia!
So close, yet sooooooooooo...
A couple too many degrees of separation here.

>>>> That's not an ad. THIS is an ad.

Laurent's picture
Activity Score 279

A used car is a used car! This shows new. Nice art direction but wrongly used.

BME clock's picture
BME clock

Nice idea. But not the surface.

bmw computer chip's picture
bmw computer chip

Yeah, agree. It shows surface must be reedit. There are some more great ideas that that surface.