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Street

Campaign
Agency Network: 
Published/Aired: 
March 2007

Description

Print advertisement created by BBDO, Italy for BMW, within the category: Automotive.

Caption

BMW Premium Selection used cars. As if they’d never touched the road.

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chintan ruparel's picture

good photography, bad idea

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

kre8's picture

i think theres something in the idea, but theres just too many layers to get there.

kre8
Activity Score 989
Copywriter
pixelbomb1's picture

german company using italian agency?..mmmmm click here.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

simpsonson's picture

german company using italian agency exclusively in italy...
and the campaigns in the states are made by an agency from the states...

simpsonson
Activity Score 136
Copywriter
tsunamilaw's picture

this is shitty.....hope this hasn't gone to print!

tsunamilaw
Activity Score 115
Art Director
leftfield's picture

The thinking is good.

The idea is just a bit of a struggle to land properly.

Maybe you need to rethink the surface.

Bubble wrap.

Maybe a freshly made road with a steam roller in the distance anything to suggesty it's brand new.

Good luck.

Nice execution.

leftfield
Activity Score 165
Production Manager
jacksonrabbit's picture

shouldn't it be the car that would need the unwrapping or does that make too much sense?

jacksonrabbit
Activity Score 280
Other
roman-schwienbacher.com's picture

yes the photographie is nice but the ad , ???

roman-schwienba...
Activity Score 1021
Photographer
shrinked virus's picture

i like the metaphor in the execution, which 'jacksonrabbit' doesn't understand. but as roman said, in other to avoid semantics, they could add something to make the message clearer.

shrinked virus
Activity Score 12
Copywriter
jungleraven's picture

unwrapping further cud hv help th idea...

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

Kay's picture

bronze for craft!

Kay
Activity Score 161
Art Director
addyhoch10's picture

i think it's a great idea (but maybe not for the right subject). i can almost smell this new road smell. and the smooth, black tarmac that is hidden underneath this covering...

addyhoch10
Activity Score 2592
Art Director
Rog's picture

Forza Italia!
So close, yet sooooooooooo...
A couple too many degrees of separation here.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Laurent's picture

A used car is a used car! This shows new. Nice art direction but wrongly used.

Laurent
Activity Score 279
General Manager at White Rabbit
BME clock's picture

Nice idea. But not the surface.

BME clock
bmw computer chip's picture

Yeah, agree. It shows surface must be reedit. There are some more great ideas that that surface.

bmw computer chip
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