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Runner

Agency Network: 
Published/Aired: 
May 2012
Description: 

To promote BMW's Night Vision system Publicis, Mexico created a press campaign simulating torn prints in order to show how the system "rips" the night apart letting daylight clarity detect people and animals up to a distance of 500 meters.

Print advertisment created by Publicis, Mexico for BMW, within the category: Automotive.

Advertising Agency: Publicis, Mexico
Chief Creative Director: Héctor Fernandez
Creative Director: Agustín Esteban
Art Director: Agustín Esteban
Copywriter: Antonio Montero
Art Director: Leonardo Corrales
Account Director: Juan Carlos Rached
Planner: Magdalena Barceló
Agency Producer: Marco Pozos
Post production: Estudio Base
Photographer: Diego Arrigoni
Photography Producer: Ezequiel Schnabel
Account Supervisor: Atria Medina

Comments (6)

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Design Central's picture
Design Central
Activity Score 364

Very good!

khronos's picture
khronos
Activity Score 998

doh!

Hadrons's picture
Hadrons
Activity Score 6041

Love this campaign, great idea, great execution. Nicely done.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

salil.sharma's picture
salil.sharma
Activity Score 2428

This is best all of them

Designer Don't Do Different Things
They Do Things Differently

everartz's picture
everartz
Activity Score 7613

i love the art direction!!!

| everartz |

rakhal's picture
rakhal
Activity Score 141

clear

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