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Not close enough

Agency Network: 
Published/Aired: 
May 2016
BMW Print Ad -  Not close enough

Description

Print advertisement created by Mene & Money, Brazil for BMW, within the category: Automotive.

Caption

BMVV. Close, but not quite. Use only BMW original parts.

Advertising Agency: Mene & Money, Manaus, Brazil
Creative Director: Nilio Portella
Art Director: Leandro Marcião
Copywriter: Andre Nishiwaki
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kleenex's picture

WEAK.

kleenex
Activity Score 51787
Web Designer/Developer
adri10288's picture

Ya I saw one where the headline was "BWM"...same concept basically.

Nevertheless, it's a one-off you have here. Not a huge fan of the sub-head combo either.

adri10288
Activity Score 337
Copywriter at Zebra Studios
morse's picture

It's ok, but there is no campaign idea.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Victorch's picture

did this with toyota (tollota) 8 years ago.

Victorch
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