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Not close enough

Agency Network: 
Published/Aired: 
May 2016
Description: 

Print advertisment created by Mene & Money, Brazil for BMW, within the category: Automotive.

BMVV. Close, but not quite. Use only BMW original parts.

Advertising Agency: Mene & Money, Manaus, Brazil
Creative Director: Nilio Portella
Art Director: Leandro Marcião
Copywriter: Andre Nishiwaki

Comments (4)

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kleenex's picture
kleenex
Activity Score 50224

WEAK.

adri10288's picture
adri10288
Activity Score 337

Ya I saw one where the headline was "BWM"...same concept basically.

Nevertheless, it's a one-off you have here. Not a huge fan of the sub-head combo either.

morse's picture
morse
Activity Score 18024

It's ok, but there is no campaign idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Victorch's picture
Victorch

did this with toyota (tollota) 8 years ago.

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