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Motion is Our Muse

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by GSD&M, United States for BMW, within the category: Automotive.

Advertising Agency: GSD&M Idea City, USA
Group Creative Directors: Jay Russell
Art Director: Robert Lin
Writer: Jeff Maki
Producer: Becky Carrel
Account Services: Tiffany Dixon, Travis Scoggins, Shannon Hearon, Nick Schulte
Marketplace Plannings: David Matathia, Elizabeth Thompson
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Guest's picture

neat

Guest
Guest's picture

GSD&M needs a muse. Big time.

Guest
AssassinX's picture

Feel sorry for the creative team.

AssassinX
Activity Score 1329
Adaddicted's picture

I like the cleanliness of BMW campaigns.
Not so creative...? for what??
The product itself is creative!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

rolling.stone's picture

i appreciate the simplicity of the campagin

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Minerva Pinto's picture

Motion is the muse and yet there is no motion?

Minerva Pinto
Activity Score 1394
Bryn Mawr College
Guest's picture

Here's background on the campaign:

The “Sculpture” campaign was inspired by an actual kinetic sculpture that lives at the BMW Museum in Munich. Each sphere represents one of the more than 700 BMW designers, and the sculpture reflects the BMW design process. Like the designers, the spheres act independently of each other, and then eventually come together to create the finished product: In this case, the all-new BMW 5 Series.

Guest
Dzsoi's picture

It makes me more sleepy than a full-comfort backseat of a new BMW 5 after a sleepless night, with Keane on the radio.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

Sums up the brand perfectly: Cold, overwrought, and lacking personality.

Guest
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