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Monster

Agency Network: 
Published/Aired: 
April 2008
BMW Print Ad -  Monster

Description

Print advertisement created by TBWA, Turkey for BMW, within the category: Automotive.

Caption

Create your own monster.

Advertising agency: TBWA, Istanbul, Turkey
Creative director: Murat Arlı
Copywriter: Gökhan Yücel
Art Director: Barış Sarhan
Illustrator: Alperen Kahraman
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Ad_Man's picture

gato gato, perro perro.
it doesn't need copy.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

A.G. Pennypacker's picture

Cat, cat, dog, dog?

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
melocoton's picture

exactly, it doesn't need an explanation

melocoton
Activity Score 987
Art Director
adfreak's picture

who is the illustrator?

adfreak
Activity Score 10
yojimbo's picture
yojimbo
Activity Score 58
Creative Director
Pogi5's picture

Where's Marty McFly?

Pogi5
Activity Score 253
Art Director at Vancouver, BC
360 grados's picture

great

360 grados
Activity Score 305
Graphic Designer
maxi.adrogue's picture

not bmw style

maxi.adrogue
Activity Score 22
UP | Universidad de Palermo |

maxi
http://crativacion.blogspot.com

sodomy's picture

Agree, I think about Jeep..... Maybe

sodomy
Activity Score 262
student academy of art university [advertising]
everartz's picture

i wish i could enlarge the ad twice to see how is it beautifully detailed... awesome... just awesome illustration...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Davosk's picture

Nice illustration agreed but you never ever place a headline inside the logo module of a BMW ad. Head office in Germany vould go bezerk, so I doubt that this ad ran as it is.

Davosk
Activity Score 4815
Art Director
dlkgrsy's picture

I agree with the logo comment. I feel like the logo and the tagline HAS TO BE integrated into the illustration somehow. I really like the idea but I also really want to rip that extra white square out (the one that has the copy on it).

dlkgrsy
Activity Score 36
Graphic Designer at Virtual Beauty
Guest's picture

so what..... where is the idea....

Guest
goya tasarimci olacak's picture

It would be a good ad but not for bmw. The "create your own monster" is a relatively good and classical idea for men, specially for auto industry but it does not projects the idea here.

goya tasarimci ...
Activity Score 2
student
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