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Lamb

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

To promote BMW's Night Vision system Publicis, Mexico created a press campaign simulating torn prints in order to show how the system "rips" the night apart letting daylight clarity detect people and animals up to a distance of 500 meters.

Print advertisement created by Publicis, Mexico for BMW, within the category: Automotive.

Advertising Agency: Publicis, Mexico
Chief Creative Director: Héctor Fernandez
Creative Director: Agustín Esteban
Art Director: Agustín Esteban
Copywriter: Antonio Montero
Art Director: Leonardo Corrales
Account Director: Juan Carlos Rached
Planner: Magdalena Barceló
Agency Producer: Marco Pozos
Post production: Estudio Base
Photographer: Diego Arrigoni
Photography Producer: Ezequiel Schnabel
Account Supervisor: Atria Medina
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Highest Rated

WAGA's picture

i saw them, very super creative. good luck, bravo :)

WAGA
Activity Score 21
Art Director at Fortune Promoseven |

The best ideas come as jokes. Make your thinking as funny as possible.

Design Central's picture

Oucch! Its a nice work for sure!

Design Central
Activity Score 364
mmackinven's picture

Not feeling it, where's the association of paper ripping to light?

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

10pencils's picture

Have to agree with you, mmackiven. The lack of connection made it feel like a climax that didn't happen.

10pencils
Activity Score 148
Copywriter at Noah's Ark, Lagos, Nigeria
chuckieT's picture

I assume they used paper because this would run in a magazine, sort of creating the illusion you are seeing to the page behind the dark one. I don't see it as much of a stretch considering the medium.

chuckieT
Activity Score 680
Creative
salil.sharma's picture

awesome campaign
very creative

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

everartz's picture

lovely!

everartz
Activity Score 7613
Art Director |

| everartz |

killazol1's picture

i do not think that it's a nice idea. i mean you can do much better staff. Sorry guys.

killazol1
Activity Score 354
WAGA's picture

killazo and 10 pencils and mmackinven pls let us all see ur ads here and let us see from u better ads from this ! thank u !!!

WAGA
Activity Score 21
Art Director at Fortune Promoseven |

The best ideas come as jokes. Make your thinking as funny as possible.

mmackinven's picture

My ads are for all to see on my blog and I never hide it, although it hasn't been updated with this years work yet. You're more than welcome to comment on them.
This is not a 'who's better' argument, I just can't see the connection in the 'rips the night apart'.

My opinion which I am entitled to :)

Now show us your ads.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

WAGA's picture

i saw them, very super creative. good luck, bravo :)

WAGA
Activity Score 21
Art Director at Fortune Promoseven |

The best ideas come as jokes. Make your thinking as funny as possible.

WAGA's picture

to all who r commenting pls let us see from u better ads :) especially killazo

WAGA
Activity Score 21
Art Director at Fortune Promoseven |

The best ideas come as jokes. Make your thinking as funny as possible.

kleenex's picture

great idea.

kleenex
Activity Score 52582
Web Designer/Developer
Bob08's picture

It could work.

Bob08
Activity Score 749
sanalnileshwar's picture

superb idea. superb.

sanalnileshwar
Activity Score 42
Graphic Designer at mumbai
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