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Agency Network: 
Published/Aired: 
October 2011
BMW Print Ad -  KID

Description

Print advertisement created by Ogilvy, Guatemala for BMW, within the category: Automotive.

Advertising Agency: Ogilvy, Guatemala
Executive Creative Director: Miguel Mayen
Chief Creative Officer: Ramiro Eduardo
Creative Director: Herberth Monterroso
Art Director: Christina Irving-Bell
Designer: Vinicio De Leon
Account Executive: Tete Del Cid
Copywriter: Otto Gramajo
Illustrator: Fernando Mira
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Highest Rated

mr.x's picture

Love it! But yeah, backup sensors has been around for a long time. Unless its a new backup sensor with new features that only BMW has. Or maybe the agency had a great idea for an old product?

mr.x
Activity Score 998
Forsbergs Skola
andylefty's picture

Ooo I like this. Would be cool if The Oracle from the Matrix was in it too. Maybe off point but yeah, cool ad.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
morse's picture

Nice work!

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jexep's picture

To me I think it's quite hard to understand, I really have to read the copy for 2 times.

Jexep
Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language): http://jexep.net

dsklan's picture

ah, the new backup sensor!!!
c´mon, the backupsensor exists for about 10 years, whats comes next?
the new bmw models with airbags?

dsklan
Activity Score 1926
Art Director at homeshop
mr.x's picture

Love it! But yeah, backup sensors has been around for a long time. Unless its a new backup sensor with new features that only BMW has. Or maybe the agency had a great idea for an old product?

mr.x
Activity Score 998
Forsbergs Skola
Karelgp's picture

Siempre son buenos los avisos que logran la interacción con los clientes, me parece excelente.

Karelgp
Activity Score 123
Copywriter at Intégralo BTL
Nike Diesel's picture

Nice!

Nike Diesel
Activity Score 13630
Art Director
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