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Expressions of joy, Art 3

Agency Network: 
Published/Aired: 
August 2009
Description: 

The campaign presents an interpretation of the joy of driving, a collaboration with artist Robin Rhode and director Jake Scott. The work captures the exhilarating performance of the all-new BMW Z4 Roadster by using the car as a paint brush on a 100 x 200ft canvas.

Executive Creative Director, Mark Taylor

Director, Jake Scott
Producer, David Mitchell
DP, Sal Totino
EP, Marjie Abrahams

Editor, Hank Corwin
Executive Producer, Nancy Osbourne
Asst Editor, Tony Orcena
Asst Editor, Louise Crane

Print advertisment created by GSD&M, United States for BMW, within the category: Automotive.


Comments (8)

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Guest's picture
Guest

and what about Toyota IQ?

Guest's picture
Guest

long walk for a silly sandwich. c minus.

firebug's picture
firebug
Activity Score 1113

nice

AlphaDog's picture
AlphaDog
Activity Score 265

Prefer the other project, the one that made a type font, using a similar methodology...

Guest's picture
Guest

Love this campaign. Seems like every car company has one like it lately but Robin Rhode was a nice touch.

dsklan's picture
dsklan
Activity Score 1926

done by xibit in pimp my ride!

Guest's picture
Guest

LOL!!!!!!

Guest's picture
Guest

Hello! dkekdde interesting dkekdde site!

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