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Cyclist

Campaign
Agency Network: 
Published/Aired: 
May 2012
BMW Print Ad -  Cyclist

Also From This Campaign 3

Description

To promote BMW's Night Vision system Publicis, Mexico created a press campaign simulating torn prints in order to show how the system "rips" the night apart letting daylight clarity detect people and animals up to a distance of 500 meters.

Print advertisement created by Publicis, Mexico for BMW, within the category: Automotive.

Advertising Agency: Publicis, Mexico
Chief Creative Director: Héctor Fernandez
Creative Director: Agustín Esteban
Art Director: Agustín Esteban
Copywriter: Antonio Montero
Art Director: Leonardo Corrales
Account Director: Juan Carlos Rached
Planner: Magdalena Barceló
Agency Producer: Marco Pozos
Post production: Estudio Base
Photographer: Diego Arrigoni
Photography Producer: Ezequiel Schnabel
Account Supervisor: Atria Medina
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Highest Rated

sacrilegend's picture

Terrible, dull, worthless metaphor. "Rips the night apart." Spare me.

sacrilegend
Activity Score 3394
Copywriter
Design Central's picture

Another good piece.

Design Central
Activity Score 364
salil.sharma's picture

out standing

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

niceidea's picture

powerful visuals!

niceidea
Activity Score 133
Art Director at Bangalore
sacrilegend's picture

Terrible, dull, worthless metaphor. "Rips the night apart." Spare me.

sacrilegend
Activity Score 3394
Copywriter
Fernando Montero's picture

Done so many times that it hurts.

Fernando Montero
Activity Score 121
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