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Home sweet home, 1

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by Saatchi & Saatchi, Poland for Blue line, within the category: Public Interest, NGO.

Caption

Stop hiding the truth.

Advertising Agency: Saatchi&Saatchi, Warsaw, Poland
Creative Director: Max Olech
Art Directors: Radek Kotapka
Copywriters: Radek Kotapka
Illustrators: Bożena Ślaga
Photographer: Tomek Albin
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Highest Rated

StarlaY's picture

1- Enlarge the ad
2- look at the ornaments.

“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

What truth?
Where?
Why?
Who?

What am I missing?
Am I not Plish enough?

Or is the idea not polished enough?
:-) got to love stupid word games.

Guest
StarlaY's picture

1- Enlarge the ad
2- look at the ornaments.

“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

NastyJester's picture

I think the truth is rather subtly *ahem* hidden in the childish, decorative border.

There's an idea here, but I don't like what's been done with it. The bloody knife is particularly graceless.

NastyJester
Activity Score 740
Copywriter
Guest's picture

Why don't you also show male victims? 50% of the victims are men!

Guest
elmo141's picture

remember that it OUGHT to look unprofessionally

first, take a closer look at the ornaments around the scene

here you have link to polish handcrafted tapestry, typical decoration in 1950-70's (sometimes even now) in houses of lower class (mainly in the kitchens)

http://www.fothost.pl/upload/08/05/ff55c603_makatka.jpg

it is some kind of home folklore, like napkin at the top of the tv set or painting with a deer and sunset

elmo141
Activity Score 32
Copywriter at Young & Rubicam Brands
NastyJester's picture

Oh wow, so they based it on a REAL napkin? My mistake then... the advert is obviously totally awesome.

NastyJester
Activity Score 740
Copywriter
Guest's picture

We all have to thank Elmo for enlighting us. What a brilliant idea. But what is the idea here? I simply don't get it... may be polls do.

Guest
LucasPS's picture

Wrong, where its the truth???

What its this saying???

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

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