Comments (11)

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fadynabil's picture
Activity Score 11

really nice concept so so great

sumbody's picture
Activity Score 134

nice idea, bad layout

Olafski001's picture
Activity Score 1193

idea is OK
layout is terrible

Wordnerd's picture
Activity Score 6692

Hmm. shouldn't they rather try to make the lawn mower safer? so a child can't start it? strange campaign.. who's the client btw. government?

teenie's picture
Activity Score 1894

The idea is OK, but the copy isn't very inspiring. If it's to change peoples behaviour, it really needs to have a call to action.

Charlie Pratt's picture
Charlie Pratt
Activity Score 427

Yeah, I like the idea of putting the lawn mower in amusement park type environments, but the copy could be much stronger. And for this, as usual, I blame the client, not the writer.

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

I like this idea but the headline is really lazy. And putting them on all three is even lazier. I don't see how this falls on the client Charlie, but using the same line for all three DOES sound like a client move. So it certainly is possible. Short of that, it's my belief that as a writer you should be swinging for the fences every chance you get. And shockingly, this guy let three chances pass him by.

Tripioso's picture
Activity Score 470

I like the headline. It proves you can use special effects on Headlines and still keep it clean.

Life's a Trip. Enjoy the Ride!

Graves™'s picture
Activity Score 87

The visual is nice and clean enough that you don't need that top half. I don't think it ads anything.

luwieus's picture
Activity Score 25

i quite like it the way it is.

biabitch's picture
Activity Score 298

the idea is a bit see ___ as toys, be careful.