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Kids

Agency Network: 
Published/Aired: 
May 2009
Description: 

Print advertisment created by Y&R, South Africa for Blu52, within the category: House, Garden.

The cleanest, clearest pool ever.

Advertising Agency: Y&R South Africa
Creative Directors: Michael Blore
Art Director: Krigers Naidoo
Copywriter: Michael Blore

Comments (18)

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Guest's picture
Guest

Huh?

Guest's picture
Guest

she is under water.

shahidali's picture
shahidali
Activity Score 4069

?

shahid

.-_'s picture
.-_
Activity Score 95

this picture is taken underwater, in the pool.. the pool is so clean that u can barely tell, except for the bubbles near her nose..

Wordnerd's picture
Wordnerd
Activity Score 6692

something should be with the hair, too. very subtle now, but a nice idea

Guest's picture
Guest

it doesnt look like it's taken underwater.....

Wordnerd's picture
Wordnerd
Activity Score 6692

yes, that's the idea...

Guest's picture
Guest

very nice idea.. but it should hav been clear without explanation...

Guest's picture
Guest

I like it.

Guest's picture
Guest

Great work

Spinnaker's picture
Spinnaker
Activity Score 98

Great work ripped from a campaign in Chile. It's identical. Shame on you guys.

Blashyrkh's picture
Blashyrkh
Activity Score 32890

Bubbles came out from swimwear, hairs and other body parts. At least some other small bubbles doesn't destroy the idea and visuals, I think it emphasize it. Movement in hairs is missing a bit too.

Guest's picture
Guest

Wasn't this underwater idea done last year at Cannes. Some kind of over the counter product to help you breathe easier?

kibongo's picture
kibongo
Activity Score 116

It is nice idea and it is a pity they didn't executed it better.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Chief Creative Director Nexus BBDO

Guest's picture
Guest

Muy bueno, en los otros 2 se aleja el mensaje.

Guest's picture
Guest

she's not just underwater, she's underage.

rolling.stone's picture
rolling.stone
Activity Score 2741

lol

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