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Kids

Campaign
Agency Network: 
Published/Aired: 
May 2009

Description

Print advertisement created by Y&R, South Africa for Blu52, within the category: House, Garden.

Caption

The cleanest, clearest pool ever.

Advertising Agency: Y&R South Africa
Creative Directors: Michael Blore
Art Director: Krigers Naidoo
Copywriter: Michael Blore
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Guest's picture

Huh?

Guest
Guest's picture

she is under water.

Guest
shahidali's picture

?

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

.-_'s picture

this picture is taken underwater, in the pool.. the pool is so clean that u can barely tell, except for the bubbles near her nose..

.-_
Activity Score 95
Copywriter
Wordnerd's picture

something should be with the hair, too. very subtle now, but a nice idea

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

it doesnt look like it's taken underwater.....

Guest
Wordnerd's picture

yes, that's the idea...

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

very nice idea.. but it should hav been clear without explanation...

Guest
Guest's picture

I like it.

Guest
Guest's picture

Great work

Guest
Spinnaker's picture

Great work ripped from a campaign in Chile. It's identical. Shame on you guys.

Spinnaker
Activity Score 98
Advertising |

Transom Draught - Always check the level of the water behind you.

Blashyrkh's picture

Bubbles came out from swimwear, hairs and other body parts. At least some other small bubbles doesn't destroy the idea and visuals, I think it emphasize it. Movement in hairs is missing a bit too.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

Wasn't this underwater idea done last year at Cannes. Some kind of over the counter product to help you breathe easier?

Guest
kibongo's picture

It is nice idea and it is a pity they didn't executed it better.

kibongo
Activity Score 116
Art Director
Javier Ramírez's picture
Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

Muy bueno, en los otros 2 se aleja el mensaje.

Guest
Guest's picture

she's not just underwater, she's underage.

Guest
rolling.stone's picture

lol

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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