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Karate

Campaign
Agency Network: 
Published/Aired: 
May 2009

Description

Print advertisement created by Y&R, South Africa for Blu52, within the category: House, Garden.

Caption

The cleanest, clearest pool ever.

Advertising Agency: Y&R South Africa
Creative Directors: Michael Blore
Art Director: Krigers Naidoo
Copywriter: Michael Blore
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Tchabana's picture

Hum!!! Racism?

Tchabana
Activity Score 103
Graphic Designer at Pixel Comunicação e Imagem |

ctchabana@gmail.com
ctchabana@live.com

morse's picture

How and why?

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Spinnaker's picture

A total rip from a campaign from Chile. See below for access to the campaign - the cleanest pool you've ever seen. Not good guys; not good at all.

Spinnaker
Activity Score 98
Advertising |

Transom Draught - Always check the level of the water behind you.

NastyJester's picture

I really like the idea of these adverts, but it wasn't until the previous one with the girl that I got it. The wedding one is ridiculous... who goes into a pool on their wedding day wearing their tux or bridal dress? Likewise, what the hell is this guy doing? Water boxing? Shouldn't the shots be of things that people would actually do in pools? And instead of repeating the air bubble visual 3 times, why not explore the other differences that would take place underwater? A woman looking perfectly normal with her hair floating upwards, for example, or something pool-related suspended in 'mid air' beside her.

NastyJester
Activity Score 740
Copywriter
Guest's picture

I agree.. it's not related enough to actually being in a pool.

Guest
Guest's picture

Makes the Serbian fox ads look like genius.

Guest
valayamadvertising's picture

the series is under water pictures
sagar
www.valayam.com

valayamadvertising
Activity Score 244
Creative Director at VALAYAM CREATIONS |

www.valayam.com, www.valayam.com/blog

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

Muy bueno el de la chica, comparto que en el resto se aleja la idea.

Guest
Ohkamp's picture

Nice simple idea.

Ohkamp
Activity Score 228
Creative Director at Lowe Roche, Toronto
Guest's picture

False good idea.

Guest
Guest's picture

Charly P
reach the gold with this campaign?

Guest
rolling.stone's picture

why static hairs ?

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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