Blood Donation Hourglass
The brief: The whole of China is in lack of blood donation at present. In Shanghai, blood is needed every 90 seconds, however, the resource of blood is always in shortage. Hence, the challenge from the Blood Center was to increase the awareness about the urgency of blood donation and to get the public to be more active. And Christmas is a season of " giving ", so the Blood Center hopes we could design a Christmas gift to give out to white collars in companies to recruit more donators.
The idea: To raise awareness of the urgency of blood donation, we created an hourglass with red-colored sand in it, which represents the blood. And we printed the profile of a man and the Red Cross on each side of the timer. So when you turn the hourglass up side down from time to time, you can easily find out the relationship between "you" and "the Red Cross", anytime one of them is running short of blood, the other side can help instantly.
You could be saving someone's life this second, and he could be saving yours the next.
#FeelGoodFriday: SickKids Changes The Way We See Sick KidsRead More
Want to Work in Advertising? Zulu Alpha Kilo Is Going To Scare That Idea Out of Your HeadRead More
Would You Repeat What You Say Online To Someone's Face?Read More
Why Publicis Health Global Chief Creative Officer Graham Mills Is Walking AwayRead More