Agency Network: 
May 2008

Last year 16 million gallons of oil were consumed to make plastic water bottles.

Advertising Agency: DDB, San Fransisco, USA
Chief Creative Officer: Lisa Bennett
Art Director / Creative Director: Dustin Smith
Copywriter: Daniel Mabe
Print Producer / Art Buyer / Media Buyer: Issy Penaflor
Photographer: Mark Zibert

Comments (12)

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getconnected2001's picture
Activity Score 987

Why so literal?

Indian Ads Update!
Amit Singh

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Bad, bad, bad.

doworkson's picture
Activity Score 242

looks like mechanic porn

jsptrck404's picture
Activity Score 437

the idea is so nice and simple, this could have led to such great work. could have.

| think small |

a2o's picture
Activity Score 139

The Good Msg... Bad Strategy... Belavg. Execution

For such kind of ads... the strategy can be loud... but execution must be subtle... must be very very subtle!

Neil Levy's picture
Neil Levy
Activity Score 314

neil levy

just for kicks, i went to the website of the last comment from a2obspl. they wrote "bad strategy, below average execution". i think alpha2omega better take a damn good look at their own work before they start telling other people to be subtle. that website is unbelievably boring. almost comically boring. and yet you are somehow in a position to say this ad which would be a thousand times better than anything on your site is below average? i don't get it. why are people so rude? if you are gonna be rude, you best have the goods to back it up.

mrtalented's picture
Activity Score 2171


Activity Score 1838

Why the hell is just the same ad with different people? why show that? how lazy!

We're going to need more lube.

a2o's picture
Activity Score 139

We at atobspl are big fan of DDB... but that doesn't mean we cannot express views!

I still don't understand your approach though... it is funny!
That you want to increase ur line by erasing other lines...

Not fair Neil Levy... but any way even life is not (sometimes!!!)

BTW jst try & read our post & ur reply again and you will realize who is RUDE!

Neil Levy's picture
Neil Levy
Activity Score 314

neil levy
when you write mean comments and can't back it up, then you look foolish. i'm not the one who choose to trade in the currency of negativity. you did.
i merely gave you a different viewpoint into the way others interpreted your comment.

pscs's picture
Activity Score 440

haha, interesting. Good concept.

But this ad is slightly tight on the budget... The t-shirt looks old with all the fibre-ball-grain-things.

a2o's picture
Activity Score 139

We still stick to our perception reg to that campgn... and frankly our comments were NOT mean or rude in anyway.

What u wrote abt our organization was totally uncalled for... perticularly when u hardly know us! and abt our portfolio!

We all agree that DDB is big or rather huge but that doesn't make us small in any way!