Agency Network: 
September 2012

Print advertisment created by Euro RSCG, South Africa for Blitz Firelighters, within the category: Personal Accessories.

When you need fire fast
Blitz Firelighters

Advertising Agency: Euro RSCG, South Africa
Executive Creative Director: Jonathan Deeb
Creative Directors: Fiona O'Connor, Laura May Vale
Art Director: Alex Christoudolou
Copywriter: Paul Frade

Comments (5)

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morse's picture
Activity Score 18024

This makes sense.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

niko_17's picture
Activity Score 138

really really bad art.

The concept ain't bad at all, but i think the examples are wrong, may be it could be for more important situations, like a cast away triying to light a fire to call an aaerplane atention, or something like that.

bakamono's picture
Activity Score 1002

You take a bad idea and you "double it"

because therefore it is

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Concept is good. But the execution sucks

Love creating ads..

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

@niko_17: I agree with you man. May be that castaway thing would have worked

Love creating ads..