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Confidential

Campaign
Agency Network: 
Published/Aired: 
September 2012

Description

Print advertisement created by Euro RSCG, South Africa for Blitz Firelighters, within the category: Personal Accessories.

Caption

When you need fire fast
Blitz Firelighters

Advertising Agency: Euro RSCG, South Africa
Executive Creative Director: Jonathan Deeb
Creative Directors: Fiona O'Connor, Laura May Vale
Art Director: Alex Christoudolou
Copywriter: Paul Frade
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morse's picture

I see disaster if fire is lit.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

feysal's picture

there's an idea but it seems to be promoting arson ....not so sure it gets the right idea across

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

bate_palmas's picture

Crap idea. Far too tenuous. This is used in braais only (that's barbecues you uneducated lot).

I guess its a little bit funny - but only a little bit. A very little bit. Nowhere near funny enough:

a. To justify going this far away from what the product is normally used for
b. To win an award

Disappointing.

bate_palmas
Activity Score 1479
bakamono's picture

Burn the building down? Smooth

bakamono
Activity Score 1002

because therefore it is

kleenex's picture

All three ads have a concept, BUTTTT the execution is all wrong.

kleenex
Activity Score 51815
Web Designer/Developer
Siddarth Basavaraj's picture

concept seems been torched by the execution!

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

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