Advertisement
Log in or register to post comments
justpassingby's picture

i know this won something in Cannes but i never really liked it, not sure why.Also the font of energizer looks too modern,it bothers me, i wish they chose an older western cowboy looking font or a calligraphy

justpassingby
Activity Score 1368
Other
ambidextrous's picture

i dont't know exactly what this ad sayas
but the shape of cut is remembering me the shape of vagina as (energizer)

ambidextrous
Activity Score 44
Creative Director
act's picture

This ad also says that battery is not really that important to that user.

act
Activity Score 535
Art Director
rikitiki's picture

No, it says he didn't need the other two batteries cause the first two are still working.

rikitiki
Activity Score 630
Copywriter
Mtl Dave's picture

That's it and I like it.

Mtl Dave
Activity Score 274
Other
ivan's picture

Btw, I know it's been posted earlier, but I lost some of the ads in the server crash and I want to put them back in the archive. Thanks for your understanding.

ivan
Creative Director at Ads of the World
Bilal's picture

hi ivan,
i have a copy if u want

b i l a l

Bilal
Activity Score 86
Creative Director |

Bilal

popdistortion's picture

Nice but I reckon there are better ways to make this idea happen.

popdistortion
Activity Score 1592
ripster's picture

it seems the consumer was murdered and could not use the last batteries. Or forgot them in the draw, who knows?

ripster
Activity Score 152
Other
Hiob's picture

is this good advertising ?

Hiob
Activity Score 33
Other
ming the merciless's picture

Come on guys - if you can't see that this is good advertising then I see a big problem.

This ad speaks to me about really, really long lasting batteries in a clever way - without showing a bunny.

How would you approach it?

ming the merciless
Activity Score 190
Copywriter
Bilal's picture

nice idea

Bilal
Activity Score 86
Creative Director |

Bilal

squirrely's picture

I think most people will get the point. It's a nice hyperbole.

squirrely
Activity Score 316
Graphic Designer
wgeddes's picture

isn't this directly in the gutter?

wgeddes
Activity Score 298
Art Director
kc_brock's picture

is that what the packaging used to look like? that's terrible.

kc_brock
Activity Score 703
Art Director |

rd

Desi's picture

I like it, and I am amazed at all these negative comments, and then we have all the kudos for average work. Come one guys, invest in some award books.

Desi
Activity Score 1042
ryanfluet's picture

Agreed with Desi... Those of you who don't see the great idea in this ad need to stop watching Laguna Beach and look at an awards annual.

this is some excellent work... better than most I've seen around here recently.

ryanfluet
Activity Score 105
Art Director at 180LA
ming the merciless's picture

Hear, hear.

ming the merciless
Activity Score 190
Copywriter
squirrely's picture

I agree Desi. A good idea is a good idea.

squirrely
Activity Score 316
Graphic Designer
guiding light's picture

now this is fabulous advertising

guiding light
Activity Score 38
Creative Director
PeteHH's picture

Stop throwing with dirt. This ad is top-notch.

PeteHH
Activity Score 202
Copywriter
ozone's picture

Man I cant believe the comments I see above. This is a great ad, that says the bettery is long lasting "SINGLE MINDED MESSAGE".

ozone
Activity Score 14
Art Director
seifip's picture

amazing ad... Clever idea & good art direction.

seifip
Activity Score 77
Graphic Designer |

design is like a puzzle... I`m just trying to solve it now

Ranker's picture

Q: What would happen if I putt 'Duracell instead of Energizer?
Mere 3.

Ranker
Activity Score 18
Marketing Manager
Mayedo's picture

I get it, but only after it being explained to me. Clever idea yes, but good advertising? Too many advertisers these days are trying to appeal to the intellect of others in their industry, not the average person who buys the product.

Mayedo
Activity Score 134
Copywriter |

S Maye

Featured Content

Latest Collections

Advertisement