Comments (25)

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justpassingby's picture
Activity Score 1368

i know this won something in Cannes but i never really liked it, not sure why.Also the font of energizer looks too modern,it bothers me, i wish they chose an older western cowboy looking font or a calligraphy

ambidextrous's picture
Activity Score 44

i dont't know exactly what this ad sayas
but the shape of cut is remembering me the shape of vagina as (energizer)

act's picture
Activity Score 535

This ad also says that battery is not really that important to that user.

rikitiki's picture
Activity Score 630

No, it says he didn't need the other two batteries cause the first two are still working.

Mtl Dave's picture
Mtl Dave
Activity Score 274

That's it and I like it.

ivan's picture

Btw, I know it's been posted earlier, but I lost some of the ads in the server crash and I want to put them back in the archive. Thanks for your understanding.

Bilal's picture
Activity Score 86

hi ivan,
i have a copy if u want

b i l a l


popdistortion's picture
Activity Score 1592

Nice but I reckon there are better ways to make this idea happen.

ripster's picture
Activity Score 152

it seems the consumer was murdered and could not use the last batteries. Or forgot them in the draw, who knows?

Hiob's picture
Activity Score 33

is this good advertising ?

ming the merciless's picture
ming the merciless
Activity Score 190

Come on guys - if you can't see that this is good advertising then I see a big problem.

This ad speaks to me about really, really long lasting batteries in a clever way - without showing a bunny.

How would you approach it?

Bilal's picture
Activity Score 86

nice idea


squirrely's picture
Activity Score 316

I think most people will get the point. It's a nice hyperbole.

wgeddes's picture
Activity Score 298

isn't this directly in the gutter?

kc_brock's picture
Activity Score 703

is that what the packaging used to look like? that's terrible.


Desi's picture
Activity Score 1042

I like it, and I am amazed at all these negative comments, and then we have all the kudos for average work. Come one guys, invest in some award books.

ryanfluet's picture
Activity Score 105

Agreed with Desi... Those of you who don't see the great idea in this ad need to stop watching Laguna Beach and look at an awards annual.

this is some excellent work... better than most I've seen around here recently.

ming the merciless's picture
ming the merciless
Activity Score 190

Hear, hear.

squirrely's picture
Activity Score 316

I agree Desi. A good idea is a good idea.

guiding light's picture
guiding light
Activity Score 38

now this is fabulous advertising

PeteHH's picture
Activity Score 202

Stop throwing with dirt. This ad is top-notch.

ozone's picture
Activity Score 14

Man I cant believe the comments I see above. This is a great ad, that says the bettery is long lasting "SINGLE MINDED MESSAGE".

seifip's picture
Activity Score 77

amazing ad... Clever idea & good art direction.

design is like a puzzle... I`m just trying to solve it now

Ranker's picture
Activity Score 18

Q: What would happen if I putt 'Duracell instead of Energizer?
Mere 3.

Mayedo's picture
Activity Score 134

I get it, but only after it being explained to me. Clever idea yes, but good advertising? Too many advertisers these days are trying to appeal to the intellect of others in their industry, not the average person who buys the product.

S Maye