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Blimp

Published/Aired: 
January 2007
 Blimp

Description

Caption

We make big fast.
Gigantic downloads dart through at speeds up to 16 megabits per second.
Introducing Blast! from Comcast High-Speed Internet. It's Comcastic!

Advertising Agency: Goodby, Silverstein & Partners, San Francisco, USA
Creative Director: Jamie Barrett, Mark Wenneker
Art director: Dave Muller
Copywriter: Rus Chao
Photographer: Tom Nagy
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bknowlden's picture

If this image was taken at just the right second, this would be reality, not a bent visual.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

addyhoch10's picture

wwwhut?

addyhoch10
Activity Score 2592
Art Director
weighter's picture

he means taken as a moment frozen in time, its nothing more than a photograph of jets surpassing a zepplin.

but in context of the headline, we know thats not the gist of the ad...

its an ok piece in my opinion.

weighter
Activity Score 744
Art Director
PeteHH's picture

I like it!

PeteHH
Activity Score 202
Copywriter
bknowlden's picture

The claim is that they are making slow things go fast, but if you take a photo of a speeding car as it passes head-to-head with a jogger it doesn't make the jogger any faster. And for me, that devalues the campaign.

And most ads are made up of bent visuals with straight headlines or straight headlines with bent visuals. "We make big fast" is a straight line, and the visual is an attempt at a bend, but not working. And much more often than not, you will find bent visuals and straight lines, more because they transcend language barriors than anything else. Here are some examples.

http://adsoftheworld.com/media/print/mart_comics_3
- bent visual, straight line.

http://adsoftheworld.com/media/print/indaz_detergent_nail_polish
- bent visual, straight line.

http://adsoftheworld.com/media/print/big_dog_motorcycles_tank_tops
- bent copy, straight visual.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

popdistortion's picture

You're spot on. I find that this execution is still the strongest. Elephants are quite fast anyway. For me it's a normal ad. Yes, we're the fastest. Why can't ISP's come up with anything new?

popdistortion
Activity Score 1592
ivan's picture

I think because being fast is the number one thing people care about. I do.

ivan
Creative Director at Ads of the World
rikitiki's picture

Goodby's work for comcast is generally really, really good.

If you haven't seen the comcast TV commercials for high-speed internet, you should....GREAT.

Especially the "It's a pagoda!" one.

rikitiki
Activity Score 630
Copywriter
bknowlden's picture

I agree, I love the agency.
--
brandon

www.the12poundpackage.com

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

jennywhx's picture

i think the concept of this are not making slow things go fast, what do you mean by
"this would be reality, not a bent visual." bknowlden
guess it give the concept as usually airplane have slim body with apparently bigger wings
but this one it twist BIG+FAST, big body, but it is as fast as others
all of 3 of this ad put the theme as BIG but FAST, twist the fact tat ppl think BIG must be slow

cool, i like this, but as for execution, this one was fade out abit.
the 1st moment i look at it i thought it is a missile flying together with airplane...a war or something :| it doesn't look like BIG FAT airplane :P

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

addyhoch10's picture

brandon already explained extensively what he meant, just have a look above ;)

it's not supposed to look like an airplane as it is a zeppelin (and usually, zeppelins are pretty slow)

addyhoch10
Activity Score 2592
Art Director
kre8's picture

i dont know....i kinda wish i didnt see this.
goodby rock.
this doesnt.
but then, opinions are like arseholes. we all have one.

kre8
Activity Score 989
Copywriter
Oxo's picture

wow i first read it as "we make big fart" oO

Oxo
Activity Score 52
Graphic Designer
Yash Vora's picture

All the smoke trails look similar... plain laziness?

Yash Vora
Activity Score 48
Graphic Designer
kre8's picture

shouldn't there be a comma after the word 'big' in the headline?

kre8
Activity Score 989
Copywriter
inkfromthepen's picture

lol, isn't it interesting how because this is a Goodby ad, people here tend to favor it? if it was done by some crap little agency in Estonia, would people even bother saying semi-decent stuff about it? This campaign is crap. It's nothing more than tying a rocket to a tortoise and saying, "High speed internet".

inkfromthepen
Activity Score 145
Copywriter
vote4pedro's picture

good agency. bad ads.

vote4pedro
Activity Score 4601
Copywriter
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