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scatpack's picture

Um... so what hand is holding the coffee cup??

scatpack
Activity Score 16
Art Director
Davosk's picture

It's not a coffee cup, it's his tired eyes closing. And yep, done before but I prefer this execution.

Davosk
Activity Score 4815
Art Director
scatpack's picture

The concept is flawed.

ANY coffee will perk you up. They are selling the idea of drinking coffee, not McDonalds coffee in this execution.

scatpack
Activity Score 16
Art Director
teenie's picture

Now there's a telling comment. The concept is for Burger King, but it's so generic even someone who's looked at it can't remember the brand.

teenie
Activity Score 1894
Copywriter
ming the merciless's picture

Your comment is flawed.

ming the merciless
Activity Score 190
Copywriter
brittany_cocoon's picture

I honestly didn't get this campaign until I saw this one...

brittany_cocoon
Activity Score 134
Cocoon Branding
account_guys_suck's picture

The concept isn't flawed. Name me the difference between one coffee and the next? Or one car and the next? Or one beer and the next? It's a parity product. And with parity products the only difference you have is the one you create. These are creating one quite nicely with their tone. They're funny as hell. Nice work. Can someone at BBR give me a job? You guys have come outta nowhere. Rethink Montreal.

account_guys_suck
Activity Score 12
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