Agency Network: 
February 2009
Black&Decker Print Ad -  Stone


Print advertisement created by Ogilvy, Thailand for Black&Decker, within the category: House, Garden.

Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke
Associate Creative Directors: Wichian Thongsuksiri
Copywriters: Wichian Thongsuksiri, Kris Garford Spindler
Art Directors: Wisit Lumsiricharoenchoke
Photographer: Srimongkol Phachonkaew
Illustrator: Surachai Puthikulangkura
Agency Producer: Paiboon Suwansangroj
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Guest's picture

It took five art directors to composite two images?

Brainsugar's picture

No. It took five guys talking of the subject at the restaurant. They found the idea and they nicely decide to say the world that they were 5 to find it.

Activity Score 1631
JC Carvalho's picture

hahaha... i bet one of them did the coffee, the other one did some coockies, and the other 2 guys did anything else, but art...


JC Carvalho
Activity Score 152
Art Director at Art Director |

Hell yeah!!

Crisp One's picture

I think you should have something little to let the target know your looking at a scaled down image, like the power cord, or drill bit... I dont know....but something. to let them know its not just a tornado visual pun.

Crisp One
Activity Score 2005
Other at New York
Whitefang's picture

agreed, needs something else or its just an analogy.
even with that it's not great

Activity Score 509
Guest's picture

Está power

ORISHAS76's picture

no, no esta bueno.
eso lo hacen todos los taladros..

Activity Score 344
Guest's picture

London Festival

funky_frogii's picture

like this.....

infected by a virus called creative

Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Guest's picture

I don’t like it. This has not been really done before so this is bad advertising. There is nothing creative in adverting you know. If it’s not in some archive “don’t go there”.


Guest's picture

This tool is so powerful it will make a complete mess of anything you use it on

Guest's picture

Yea, its like "our stuff is justa a disaster” :)

tr3n00ps's picture

Think of the target audience, they don't give a crap about messes, they want power.

Activity Score 78
Graphic Designer
Guest's picture

Great !!!

the_executioner's picture

confusing. not too sure of the message. Perhaps we should ask the two copywriters of an ad with no copy?

the art is beautiful.

Activity Score 93
Creative Director
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