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Frog

Campaign
Agency Network: 
Published/Aired: 
November 2008

Description

Advertising Agency: Ogilvy & Mather, Bangkok, Thailand

Print advertisement created by Ogilvy, Thailand for Black&Decker, within the category: House, Garden.

Executive Creative Directors: Wisit Lumsiricharoenchoke
Associate Creative Director: Gumpon Laksanajinda
Art Directors: Wisit Lumsiricharoenchoke
Photographers: Nok Pipattungkul, Anuchai Secharunputong
Agency Producer: Paiboon Suwansangroj
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skeMaMen's picture

And the message is "save the frogs from extinction - don't buy our products"!

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

Rhymie's picture

it's disgusting..

Rhymie
Activity Score 23
Advertising
Crisp One's picture

Don't psychopaths start by harming animals before they move on to people?

Crisp One
Activity Score 2005
Other at New York
Scam Detector's picture

Brilliant! Really fresh take.

Scam Detector
Activity Score 1048
General Manager
cperry's picture

So what lawn Mower doesnt do this? Is it suppose to be extra precise?
This is play advertising. remember there is an audience....ads are suppose to be effective.

cperry
Activity Score 280
Boas ideas's picture

¿Y CUANDO VA A MORIR EL TAN, TAN, TAN QUE........?

LA GENTE CREE TODAVIA EN TALES EXAGERACIONES?

Boas ideas
Activity Score 265
Creative Director
laeu's picture

OMG. This is REALLY bad.

laeu
Javier Ramírez's picture
Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

word2bigbird's picture

is it just me or the insides of the frog look like a split pomegranate?

word2bigbird
Activity Score 12
Art Director
Guest commenter's picture

Finally, a lawn mower that can decapitate tree frogs.

Guest commenter
Guest commenter's picture

agrede al producto.

Guest commenter
Guest commenter's picture

powerful but gross.

Guest commenter
Crisp One's picture

I was wondering when the done crowd was going to arrive, but good timing none the less.

Thanks for the reference Wigo!

Crisp One
Activity Score 2005
Other at New York
Grrrr's picture

The done crowd you made my day.

Grrrr
Activity Score 1961
Illustrator
tantrik_indian's picture

LOL at 'the done crowd'

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

izmild's picture

I don't like. It looks cruel and disgusting...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

petek's picture

very unfunny

petek
Activity Score 1894
Creative Director
exithigh's picture

Even though the idea is there, but this is not a good way to sell your product. There are other ways of doing this. Try to be more sensitive towards issues that concern others. This shows lack awareness/knowledge.

exithigh
Activity Score 86
Art Director at Media Art Environment
bollocks's picture

You can't take every single person's concerns into consideration. I like this campaign so if I were to buy a lawnmower then I would definitely consider this one and still donate to Friends Of The Earth or whatever.

bollocks
loumeister's picture

it's a crap campaign which deliberately courts controversy. show me the clients sign off or where it ran and i'll eat my...whatever thai folks don't!!

loumeister
Guest commenter's picture

This is disgusting! And does nothing for brand cred. In fact, I now hate Black 'n Decker.

Gross.

Guest commenter
Guest commenter's picture

Interesting comment. However, I don't think Black & Decker saw or approved these ads.

Guest commenter
slip's picture

hahahahahaha

uber crap

*****

slip
Activity Score 919
designer |

SJB

PhobiArt's picture

Congratulations! You obviously aroused emotions and made some sissies cry. Feelings...Good or wrong, I don't care. What's the benefit? A bit high, but clean cut? Or is it just a cheap provocation?

PhobiArt
Activity Score 87
Copywriter
LeeHarvey's picture

Congratulations yourself PhobiArt, you just posted the best comment of the month! My guess; just cheap provocation.

LeeHarvey
Activity Score 3045
Creative Director
DGCS's picture

Great campaign!

DGCS
Activity Score 410
Art Director
theanc's picture

Wow! I'll drop my knives and guns. This is much more funnier.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

blue_pencil's picture

why not have some beheaded pets while at it... a little kitten or a puppy? better still—a baby! you couldn't drive home the gory point better.
i'd like to take the mower to the CD!

blue_pencil
Activity Score 30
DoubleBass's picture

I think it shows that this lawn mower can help you get rid of the unwanted animals that might hide themselves in the messy lawn...
????

DoubleBass
jozefk's picture

maybe you should use a beheaded child or something. what do you think?

crap!

jozefk
Activity Score 34
Graphic Designer at Graphic Designer
Guest commenter's picture

I'm sorry, but this ad (along with the whole camaign - if you can actually call it a campaign, even though it's just three stinkin' print ads that are almost identical to each other) is shit.

Ads like this are pretty infuriating to see posted on blogs like this. The reason why is that it's already bad enough that advertising (particularly the creative side) is always flirting with curse of not being viewed as a very serious, worthy or even valuable industry. So kudos to the team at Ogilvy & Mather Bangkok for showing that creating ads is more about getting a rise or a laugh or a puke out of people...instead of digging for an insight that'll help to drive sales and persuade people.

Catharsis over.

Guest commenter
Ag's picture

It would work so much better if it was a stone... Or any other hard element.

Ag
Activity Score 305
Copywriter
Crisp One's picture

sooo true, just the "cut in half" illusion would take a different approach of AD i think.

Crisp One
Activity Score 2005
Other at New York
Guest commenter's picture

lame

Guest commenter
Ali elnasser's picture

disgusting, but to the point

Ali elnasser
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