Comments (18)

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Guest's picture

what's itttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttt?

otto54's picture
Activity Score 381

OMG... can someone explain me this?

creative magoo's picture
creative magoo

man am dying to understand it,pls reply!

Stigset's picture
Activity Score 1454

I don't understand this either....

ivan's picture

Got to be something cultural. Chileans pls help!

copycomoelcopi's picture
Activity Score 822

hahaha, i'm chilean and i don't ge it myself... maybe it means that there's only 50 cars left for sale.

fractalrene's picture
Activity Score 1504

Yeah, that's it. The Volvo C30 was launched in this part of the world as 'The black sheep' because of its redesign on the Volvo line. And now, they only have 50.

Man, this ad made me yawn.

andrej dwin's picture
andrej dwin
Activity Score 937

or it was a special sale of last 50 pieces (but it's a new model)?
anyway, lovely creatures those sheep.
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Guest's picture

Is this an ad for kids?
or are there really black sheep?
Is this ad doing its bit for promoting animal protection?
Black sheep's a negative term, that's ok, but why try a humourous appeal?

Olly Hodgson's picture
Olly Hodgson

"The black sheep of the family" is a saying that refers to the odd one out. It usually means the rebellious, anarchic one that doesn't fit in -- most sheep have white wool, but you get the odd black-wool one that doesn't quite fit in with the flock.

I guess in this case, there's a sporty limited edition C30 that doesn't fit in with the usual Volvo ideals (sensible, safety, security, family).

Chileno's picture

El concepto fue usado hace algún tiempo atrás acá en Chile por Volkswagen para el GTI, el cual en sus pricios llegaba sólo en negro, fue hecho por la agencia Mackenna&Armstrong.

the concept was done by Volkswagen Chile years ago, idea from Mackenna&Armstrong agency

-ve critic's picture
-ve critic

Cute sheep

wheres the ad?

pneuburg's picture
Activity Score 251

I think they're trying to say the cars like the black sheep are approaching extinction. Maybe 'cause the cars are so popular and everyone is buying one, or they're poorly made and the cars crash and fall apart.

I don't know, it's too much to think about for an ad.


Rog's picture
Activity Score 6080

Cutesy retail.
Targeting Mum's or younger women?

>>>> That's not an ad. THIS is an ad.

ovejanegra's picture

no lo entiendo, cual es la idea? lo pueden explicar.... ?? eso seria mejor idea !

kurtberengeiger's picture
Activity Score 7318

The C30 is cool. This advert is not.

pepper's picture

it means that the car rides so smoothly that u fall asleep faster...instead of counting 100sheeps u only count to 50..then fall asleep(:

bloomonkey's picture
Activity Score 99

no no no, it means there only 50 sheep left because the driver of the volvo ran over the rest lol.

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein