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Mouse tail

Agency Network: 
Published/Aired: 
March 2007
Bite Back Print Ad -  Mouse tail

Description

Print advertisement created by Leo Burnett, Belgium for Bite Back, within the category: Public Interest, NGO.

Caption

How many test animals have to pay for your cosmetics?

Advertising Agency: Leo Burnett, Brussels, Belgium
Creative Directors: Jean-Paul Lefebvre, Michel De Lauw
Art Director: Alex Gabriels
Copywriter: Wim Corremans
Photographer: Frieke Janssens
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Highest Rated

elmikel's picture

excellent!

elmikel
Activity Score 1147
Illustrator
Twombl's picture

True. Sad. Scary: well done.

Twombl
Activity Score 180
Copywriter
fersvax's picture

Freckles are distracting. The idea is very good!!!

fersvax
Activity Score 1239
Art Director |

FER.

mrtalented's picture

totally agreed

mrtalented
Activity Score 2171
Creative Director
Chris's picture

yeah whats with that

Chris
Activity Score 1935
Art Director
adstrike's picture

yeah the freckles're pointless, good idea.

adstrike
Activity Score 334
Copywriter
Mr Hughes's picture

Ditto about the freckles. Like the idea though.

Mr Hughes
Activity Score 386
Copywriter
fotdot's picture

Good job.

fotdot
Activity Score 673
Creative Director
slim's picture

Just the tube itself with the tail coming out would have worked better. Putting it 'in situ' is unnecessary and distracting. Great ad though.

slim
Activity Score 1047
Copywriter
addyhoch10's picture

i second that

addyhoch10
Activity Score 2592
Art Director
Yokel's picture

I think in situ is what makes it all the more disturbing for the viewer. That personal contact thing.
Btw: Freckles are great.

Yokel
Activity Score 604
Art Director
elmikel's picture

excellent!

elmikel
Activity Score 1147
Illustrator
lsadunb's picture

"Things that look other things" is something we just can't stand anymore.

lsadunb
Activity Score 571
Copywriter
vexguy's picture

I scared....

vexguy
Activity Score 93
Illustrator
roman-schwienbacher.com's picture

superb. very nice ad

roman-schwienba...
Activity Score 1021
Photographer
fei's picture

Most of the time, they show animals you'd feel sorry for, like bunnies and dogs. That makes you sad and guilty.
Showing rats just make you want to puke.
It's a different emotion.

fei
Activity Score 38
Graphic Designer
KennyGhetzoff's picture

test animals are test animals... whether their rats or not. Get rid of the freckles!!!!
why cast a model with such distracting skin.

She's lovely, but not right for the ad.

KennyGhetzoff
Activity Score 28
Art Director
adstrike's picture

She is using the product to disappear de freckles. Anyway bad use of the model.

adstrike
Activity Score 334
Copywriter
Minimum's picture

I like the freckles. It makes her look cute. I like cute. I like girls who have alot of cute-ness and allmost an auro of innocence. This girl (shook look at the head too) has a lot of innocence radiating from her

Minimum
Activity Score 1430
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

phantom_2015ad's picture

The concept is good ... but thy cud have done something more convincing than freckles ...

phantom_2015ad
Activity Score 20
Other
rolling.stone's picture

magnificent

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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