Advertisement

Bitch

Published/Aired: 
September 2007
 Bitch

Tags

Description

Caption

You're definitely a bitch. They say "guau"!!
nosotrasquenosqueremostanto.cl

Advertising Agency: Agencia Mostro, Chile
General creative Director: Daslav Maslov
Creative Directors: Daslav Maslov
Copywriters: Diego Castillo, Andres Tampassi
Art Directors: Daslav Maslov, Pablo Silva
Illustrator: Eduardo Casassus
Log in or register to post comments
Artchique's picture

Ahhhh. I get it. "Guau" is the english equivalent of "Bow" as in bow-wow. I really like the art direction, but I'm not convinced this has a "big idea." But who knows, it's fashion, some people would argue that you don't need one.

Artchique
Activity Score 166
Art Director
Guest's picture

And perra also means female dog.
I like it.

Guest
Guest's picture

And perra also means female dog.
I like it.

Guest
Algareto's picture

Wrong. "guau" means "wow" and I think it means like "guau" a dog bark.

Algareto
Activity Score 216
Graphic Designer
aud's picture

It has a double entendre. "Guau" is a dog's bark, but also sounds like "wow."

aud
Albondiga's picture

Guau is like 'Woof'

Albondiga
Activity Score 96
Graphic Designer
Albondiga's picture

And from the context I'm guessing that it would somehting like "You're definitely a fox. They say 'woof'" i.e. meaning sexy as opposed to our use of the word 'bitch'

Albondiga
Activity Score 96
Graphic Designer
eltipo's picture

Perra in spanish doesnt mean your a bitch it means you are hot.

eltipo
Activity Score 209
Copywriter
Guest's picture

Not in Chile it doesn't. I've only heard perra meaning "bitch", and considering it's a chilean ad for a chilean product, i don't think the "hot" meaning of "perra" you refer to has any relevance in this ad.

Guest
pneuburg's picture

What's the product? Fashion?

pneuburg
Activity Score 251
Creative Director |

pjn

Borde's picture

in almost all latin american countries, perra means bitch... like a hound!... it has a negative connotation and it's insulting for women... likesaying you're a hound cause everyone walks you!... so they take thatnegative word and say that you really are a Hound cause everyone says guau (phonetically sounding the same as a WOW)... maybe cause this product makes you look hot!.. or raises your selfestime,,, i don't know... its not clear what it is.

Borde
Activity Score 31
Creative Director at DDB Latina Puerto Rico
Featured Content

Latest Collections

Advertisement