Description
BIRM is a medicine that prevents diseases by balancing the immunological system.
Print advertisement created by La Facultad, Ecuador for BIRM, within the category: Pharmaceutical.
No disease can get to you
Creative Directors: Diego Jarrín, Germán Andrade
Creative Team: Xavier Prado, Andrés Freile, Sebastián Villagómez, Santiago Zumárraga
Photographer: Ramiro Salazar
... if they just used a different color for the background! its really ugly
| everartz |
Deberia de haber una relacion entre el bate y la enfermedad y el jarro y el sistema inmunológico. Me parece que dejan la ejecucion demasiado abierta y que podrian haber buscado una relacion mucho mejor de algo que represente a la enfermedad y al sistema inmunológico.
hambre
No disease can get to you ?? unbelievable !!
Everybody is creative, be yourself.
Excellent idea. As always, La Facultad, putting their bit to improve the ecuadorian advertising.
Great job.
No me llega... ya vi el comercial, my bueno. Pero estos anuncios no le hacen justicia.

The idea is ok. the background is ugly as hell.
- Ugly as hell, an expressión I learned here.

From the creative perspective, an original campaign. Congratulations...
But from an ethical point of view, it is a goood example of another way to deliver lies about alternative medicines to the un-informed public.
If "no disease can get to you" then why to run expensive vaccinations campaigns against measles or tetanus? or why bother washing your hands? why bother finding a vaccine against malaria (which kills THOUSANDS of children in sub-saharian Africa)?
Please think about ethics!
Regards,
Rodrigo Henriquez, MD (Ecuador)
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