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No fixed abode's picture

Goodness gracious me.

No fixed abode
Activity Score 380
Copywriter
adsguru's picture

Truly amazing pictures. This campaign is fabulous and simply exotic, just like the isle of serendipity. Sri Lanka for the less travelled. This is Gods gift to a most beautiful island.

adsguru
Activity Score 8
Graphic Designer
viral fever's picture

agree with ya! these mindblowing images can lead to a billion tourists landing up on the small island eh. now that will be a big trip for the lankans. but of the 4 i like the bird, the croc and the elephant. The crab is kinda weak. but i dig the campaign. it's cool.

viral fever
Activity Score 30
Planner
ideajunkie's picture

SIMPLY AMAZING CAMPAIGN! A whole new look at simple but stunning visual language. This should sweep the tourism category at every award ceremony next year! all the best guys!

ideajunkie
Activity Score 6
Creative Director
earthworm's picture

unbelievably superb work. way to go. am planning a trip to sri lanka next year. hope to see all these places and more.

earthworm
Activity Score 20
Marketing Manager
viral fever's picture

YES! GOD is the world's best creative dude eh!

viral fever
Activity Score 30
Planner
NattyProf's picture

Rock on, I agree with that man! God rocks.

NattyProf
Activity Score 4
Graphic Designer
earthworm's picture

GOD IS THE WORLD'S GREATEST ART DIRECTOR!!!

earthworm
Activity Score 20
Marketing Manager
NattyProf's picture

C'mon, don't you guys think this is a bit of a long shot? I think you really have to convince yourself for these, especially the elephant & crab one?

NattyProf
Activity Score 4
Graphic Designer
nish's picture

Phew!

nish
Activity Score 96
Creative Director
debu purkayastha's picture

what kind of comment is that?

debu purkayastha
Activity Score 84
Creative Director
nish's picture

Phew! could be paraphrased in many ways. To clear the ambiguity for you,
the above one expresses dislike.

nish
Activity Score 96
Creative Director
debu purkayastha's picture

truly tasteless phew!

debu purkayastha
Activity Score 84
Creative Director
nish's picture

Should the world set its standards by your taste?

nish
Activity Score 96
Creative Director
rubberstamp's picture

no! find your peace!

rubberstamp
Activity Score 66
Graphic Designer
debu purkayastha's picture

wonderful! are these pictures real????
what an amazing campaign!
truly a labour of love! the photographer must have spent ages to find these images and then to make this campaign!
truly amazing... kudos to you guys!

full marks from me!

debu purkayastha
Activity Score 84
Creative Director
charithco's picture

real images ?

charithco
Activity Score 266
Graphic Designer at Wunderman Doha |

www.charithdesign.com

cooties's picture

Yes, thoda hatke, these pics are very real. I was amazed to see these places when i visited Sri Lanka last year. Great campaign! I love it. whoever says it's bad needs to go back to school.

cooties
Activity Score 180
Other
Salla's picture

The pics are real.......... you guys should check out the TV....... Hats off to everyone involved truly awesome coming from a Sri Lankan

Salla
Activity Score 2
Client Servicing
charithco's picture

proud to be a sri lankan.

charithco
Activity Score 266
Graphic Designer at Wunderman Doha |

www.charithdesign.com

Pila's picture

Great campaign. Amazingly lovely. beautiful work

Pila
Activity Score 177
Art Director |

Pila

bknowlden's picture

Sorry to be the dumb one here, but can someone explain this "absolutely stunning" work to me?
--
brandon

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

salamandos's picture

the shape of the coast is forming sth. else - not really though

salamandos
Activity Score 1947
Art Director
Creativepepper06's picture

it could have been done much better. I dont like the art in this... there is nothin gr8 about this camp... its a decent work...

Creativepepper06
Activity Score 8
Art Director
popdistortion's picture

Fantastic images. But this might as well be Discovery Channel. Where is the idea or did I miss anything?

popdistortion
Activity Score 1592
bknowlden's picture

This is a perfect example of art for art sake... No consumer would ever get this, much less be impacted by it. It's painful to see people bow to the giants of our industry simple because they are the giants of our industry.
--
brandon

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Axxl's picture

Wow, amazing, the shape of the coast is forming a bird. Absolutly new in advertising............ bla bla... No, sorry, I don't like it. There is no clever idea in this campaign! Nothing new and no very good Art Direction.

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
johann.s's picture

Thanks for the comment Axxl!

It sucks... nobody will get that.

And by the way, it´s nearly the same idea like the Club Med ads ...

johann.s
Activity Score 112
Art Director
Axxl's picture

Kein Problem Patrick. Musste ja mal gesagt werden. Ich wette alle die diese Kampagne in den Himmel gelobt haben, sind eh von JWT...

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
Mahmood_Alam's picture

great wrk

Mahmood_Alam
Activity Score 391
Art Director
viral fever's picture

love the campaign. but have not seen this in international media. is this only print or is there tv as wel?? would love to see it!!

viral fever
Activity Score 30
Planner
Boony wants a beer's picture

Yeah yeah here's a bay and it looks somewhat like a bird.

Bloody hell. Isn't anyone else sick of the whole "looks like something else" so called "idea" yet?

On top of that, I'm almost certain that these ads were reverse engineered after some creative "genius" spotted a shot that flimsily resembled an animal. My guess is that the crocodile one was first.

Having said all that, its not bad. I just can't believe you're all worshipping it so much. Because its definitely not amazing.

Boony wants a beer
Activity Score 380
Art Director
Desi's picture

Again one of those ads, but really what's so great about this? Totally agree with Booney, it was perhaps the croc visual that came first, the others are too forced. Come on JWT India, you are better then this, I would not even put this in the agency showreel.

Also Sri Lanka is known more for it's species of rare BATS, not crocs, and what is those Crabs? I don't get that visual either.

Desi
Activity Score 1042
No fixed abode's picture

I started this thread with goodness gracious me. I'm afraid these ads are just so-so. The crab one is the worst. It looks nothing like one.

No fixed abode
Activity Score 380
Copywriter
Example's picture

Is it just me or did anyone else have to look at the title of each ad before going "wow it kinda looks like a bird.." I don't know, i'm torn between the crab and the elephant for which is less believable. Maybe the elephants here in South Africa look different to those in Sri Lanka? Yup they're African elephants that must be it! Sri Lankan elephants look more like trees...

Example
Activity Score 99
Art Director
Desi's picture

The ads seem for a website: smallislandbigtrip.com, and i checked the site, looks pretty decent. These ads I do not know what they are promoting, if i just see one ad, and if i see the Crab ad, first I would not get it as a consumer, and as an advertiser I totally wasted my advertising budget.

If I look at the bird watching ad, as a consumer it would fail the 2 sec test. I would look at it and say wow, Sri Lanka is beautiful, NOT, wow, they have nice birds lemme visit it.

Desi
Activity Score 1042
dub-pistol's picture

Interesting!

dub-pistol
Activity Score 8
Art Director
lara's picture

nice photography!!!!

lara
Activity Score 114
Copywriter
adasia's picture

fantastic pictures. love the simplicity of the visual language:)
wish i had done this campaign
maybe this is an idea that works for tourism at a universal level.

adasia
Activity Score 18
Creative Director
charithco's picture

awesome campaign ;) love this one more.

charithco
Activity Score 266
Graphic Designer at Wunderman Doha |

www.charithdesign.com

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