Agency Network: 
April 2008

Print advertisment created by Grey, Chile for Biopiscinas, within the category: House, Garden.

You've never seen your pool so clean.

Advertising Agency: Grey Chile
Executive Creative Directors: Sergio Chauriye
Creative Director / Art Director: Enrique Zúñiga
Copywriter: Sergio Chauriye
Photographer: Marcelo Levy

Comments (19)

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Sopoulos's picture
Activity Score 29

first i thought it was like a swim suit ad, then i read the copy and thought that this was a mutated person due to biological hazards in pools. Then finally I saw the other ad they made and understood the hyper transparent water magnification idea... Awful execution!


Enas's picture
Activity Score 741


Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

krautland's picture
Activity Score 3216

I didn't get it until I read your comment and even now I'm hazy on what they meant to communicate.
these people are clearly standing and walking, which nobody does this way in a pool.

confusing, weak.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Partly because the completely white background is throwing us off. WAY off.

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

The problem here is yes, that's a cool effect. But you're going to get that even if your pool water is dirty. That effect is not inherent only to clean water. Which makes me say "so what!"

Jetstream's picture
Activity Score 115

Ok Idea, very bad execution.

dangerdude's picture
Activity Score 58

isn't the woman a tad bit out of proportion? isn't that distractive?

Crisp One's picture
Crisp One
Activity Score 2005


alaska502's picture
Activity Score 58

grey chile is the onlyone who understand this idea.

dangerdude's picture
Activity Score 58

oooooh, i finally figured it all out! the distortion of the water causes her booty to be that big! same with the male figure. the head is considerably smaller in proportion to the rest of his body. terribly terribly executed. bah.

mondo's picture
Activity Score 142

it takes too long to catch the message –> execution

ahpitt's picture
Activity Score 342

The woman in swimming gesture will make this ads clearer. =P

chinaski's picture
Activity Score 951

no budget, no photo.

a2o's picture
Activity Score 139

Client must have told them about the product that keeps the pool water clean...

Understanding strategy properly by everybody in the team is very very important... I can show this to my students as a good example of How a USP of a client which is actually saleble, can be destroyed by (Un)creative agency... I feel really bad for that client!

iT-iS-i's picture
Activity Score 1721

Darkie inspired, heh-heh. Now that's a beautiful arse...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

conan o brien's picture
conan o brien
Activity Score 88


Rog's picture
Activity Score 6080

Get it.
Like it.
It's on my wall!

>>>> That's not an ad. THIS is an ad.

Guest's picture

que buen orto para llenarlo de leche

rolling.stone's picture
Activity Score 2741

very subtle series


~ Quite obviously, I have gathered no moss ! ~