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Campaign
Agency Network: 
Published/Aired: 
April 2008
Biopiscinas Print Ad -  Man

Also From This Campaign 2

Description

Print advertisement created by Grey, Chile for Biopiscinas, within the category: House, Garden.

Caption

You've never seen your pool so clean.

Advertising Agency: Grey Chile
Executive Creative Directors: Sergio Chauriye
Creative Director / Art Director: Enrique Zúñiga
Copywriter: Sergio Chauriye
Photographer: Marcelo Levy
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jazarah's picture

nice idea

jazarah
Activity Score 1262
Jetstream's picture

Ok Idea, very bad execution.

Jetstream
Activity Score 115
Other at Freelance CD
Mtl Dave's picture

very smart

Mtl Dave
Activity Score 274
Other
heresjonny's picture

Like the idea, but takes a little bit long to get it.

heresjonny
Activity Score 21
TBWA
Jon-Paul Mountford's picture

Nice idea, super see through transperent water magnifying kinda thing.
Good photography and retouch but takes tooo long to geddit, An empty swimming pool background would have really sold it.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Alistair C.'s picture

nice idea, very poor execution. It would have been better to show the guy floating, like in water. Here he is just standing on his toes, and the raised chin doesn't really suggest he's in water.

Alistair C.
Activity Score 692
Copywriter
joestamp's picture

bit confusing guys, take's one far to long to get the idea.
there's even some shadow around the feet - just looks like a deformed guy standing on his toes in a white room?
there's a good idea here but the execution needs more thought?

joestamp
Activity Score 130
LCC/london university of the arts
nikkii's picture

what the hell is this.
which law of science are they playing with???
can sum 1 pls explain this to me.

nikkii
Activity Score 14
Copywriter at New Delhi
Wordnerd's picture

they are playing with the zooming effect under water. but the water is so clear, you can't see it.

Nice idea horribly executed. Both stand on their toes and are not swimming or drifting. And the worst thing is: water can't be so clear, it doesn't make you wet :P

Wordnerd
Activity Score 6692
Copywriter
Abra Cadabra's picture

I agree, this is a great idea that's been utterly wasted with piss-poor execution. It could have been really good.

Abra Cadabra
Activity Score 102
Other
palmer's picture

good idea

palmer
Activity Score 26
Beijing |

learn by heart

Copy_ranter's picture

didn't get it at first. I dunno if I like it or hate it. I wanna like it but their definitely is something missing.

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
Guest's picture

WAAA???

Guest
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