Agency Network: 
April 2008

Print advertisment created by Grey, Chile for Biopiscinas, within the category: House, Garden.

You've never seen your pool so clean.

Advertising Agency: Grey Chile
Executive Creative Directors: Sergio Chauriye
Creative Director / Art Director: Enrique Zúñiga
Copywriter: Sergio Chauriye
Photographer: Marcelo Levy

Comments (13)

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jazarah's picture
Activity Score 1262

nice idea

Jetstream's picture
Activity Score 115

Ok Idea, very bad execution.

Mtl Dave's picture
Mtl Dave
Activity Score 274

very smart

heresjonny's picture
Activity Score 21

Like the idea, but takes a little bit long to get it.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Nice idea, super see through transperent water magnifying kinda thing.
Good photography and retouch but takes tooo long to geddit, An empty swimming pool background would have really sold it.

Alistair C.'s picture
Alistair C.
Activity Score 692

nice idea, very poor execution. It would have been better to show the guy floating, like in water. Here he is just standing on his toes, and the raised chin doesn't really suggest he's in water.

joestamp's picture
Activity Score 130

bit confusing guys, take's one far to long to get the idea.
there's even some shadow around the feet - just looks like a deformed guy standing on his toes in a white room?
there's a good idea here but the execution needs more thought?

nikkii's picture
Activity Score 14

what the hell is this.
which law of science are they playing with???
can sum 1 pls explain this to me.

Wordnerd's picture
Activity Score 6692

they are playing with the zooming effect under water. but the water is so clear, you can't see it.

Nice idea horribly executed. Both stand on their toes and are not swimming or drifting. And the worst thing is: water can't be so clear, it doesn't make you wet :P

Abra Cadabra's picture
Abra Cadabra
Activity Score 102

I agree, this is a great idea that's been utterly wasted with piss-poor execution. It could have been really good.

palmer's picture
Activity Score 26

good idea

Copy_ranter's picture
Activity Score 194

didn't get it at first. I dunno if I like it or hate it. I wanna like it but their definitely is something missing.

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