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Tomatoes

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Print advertisement created by Jandl, Slovakia for Biopark, within the category: Food.

Caption

Not all veggies are clean veggies.
buy bio from Biopark

Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Matus Nemcik
Copywriter: Adam Rovny
Illustrator: Noper
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Highest Rated

clearsky1989's picture

Nice, well done, clever!
The idea here is veggies which have been injected with harmful chemicals and which might cause harm. A little too far, but I like it.

clearsky1989
Activity Score 429
Copywriter at Grey
MatthewSkene's picture

This is what happens when creatives take a wrong turn from a wrong turn. A little too far for a grocery store ad, no?

They should use the art for an anti-drug campaign "Drugs turn your brain into ketchup!"

MatthewSkene
Activity Score 36
passion-art's picture

Silly and funny. But works anyway.

passion-art
Activity Score 42
Producer/Director at USA |

www.toptrailers.site11.com

DanStep08's picture

An anti-drug campaign? That's so direct I'm bored just at the thought of it. Contrast is important in ideas as well as visuals. This may be risky, but it makes its point and it has funny adult humor, so it reaches its audience as well. The kids aren't buying their own vegetables, their parents who get these jokes are.

DanStep08
Activity Score 27
Copywriter |

Just do it!

MatthewSkene's picture

Yeah, I'll agree with you that the anti-drug campaign idea was a bit of a snore...

I'm just of the opinion that hard drug addiction isn't really that funny.. and I'd like to think that most mature adults agree with that.

Also, I think there is a disconnect between tomatoes shooting heroine and non-organic produce. It's too much of stretch, isn't it?

It looks like the firm is trying to motivate people to BUY organic FROM BioPark.. which was probably part of the brief.. but I mean ask yourself, If you currently do not buy organic produce, did this motivated you to do so? .. Probably not. So if all this ad does is create awareness about BioPark and their "clean" vegetables, then why even bother with such a risky visual?

If only raising brand awareness for BioPark marks a success for you, then it can be achieved through a myriad of different methods.

I understand that advertising firms are always trying to "push the envelope", but if there's an emotional or social disconnect then it's a waste of creative energy.

MatthewSkene
Activity Score 36
ABear's picture

Nothing good apart from illustration

ABear
Activity Score 194
Creative Director at DDB hong Kong
salil.sharma's picture

lovely campaign

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

arvin's picture

good art

arvin
Activity Score 341
clearsky1989's picture

Nice, well done, clever!
The idea here is veggies which have been injected with harmful chemicals and which might cause harm. A little too far, but I like it.

clearsky1989
Activity Score 429
Copywriter at Grey
LittleJoe's picture

Oh my god... NO for the idea and NOOOOOOOOOOOOOO for the illustrations

LittleJoe
Activity Score 345
Graphic Designer at Torino
ToddMG's picture

I agree with DanStep08, if used for a anti-drug campaign these illustrations would be completely ineffective.

Biopark launched this as an awareness campaign not just to promote the purchase of organic fruits and vegetables, but mainly to provoke discussion around pesticides found in the fruit and vegetables we consume. The goal is to warn people that their health is in their own hands and that whilst people's diet options can be healing to their health, they can also be harmful, just like using drugs.

Personally, I find this campaign to be really effective and love the art direction.

ToddMG
Activity Score 2
Art Director
kalra kieth's picture

good.

kalra kieth
Activity Score 139
BobbyNolan's picture

No

BobbyNolan
Activity Score 46
Copywriter
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