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Little brick

Published/Aired: 
May 2009
Description: 

Now that you’ve grown up, it’s time to get BIG.

Advertising Agency: Bioenergy Nutrition In-House, Italy
Marketing Directors: Nicola Camera, Isabella Rosselli
Creative Directors: Raul Riccardo Pisani
Art director: Raul Riccardo Pisani
Copywriter: Viviana Leveghi
Photographer: Raffaello Brà

Comments (34)

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20enned's picture
20enned
Activity Score 7

Very nice.
Great Idea.
Cannes for me.

Guest's picture
Guest

So minimal. So amazing.

Love it.

wizard's picture
wizard
Activity Score 13

Very different.

GOLD. The most brilliant idea and great execution

love it

Guest's picture
Guest

execution is nice but the idea is done too many times

massimoca's picture
massimoca
Activity Score 3

very nice! I like the idea and the execution. Simple but impressive.

Guest's picture
Guest

Body building as to build a construction. Any sip of liquid energy is like a little brick to create your dream. Striking association.

funky_frogii's picture
funky_frogii
Activity Score 2538

its not a proper perspective.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Bob08's picture
Bob08
Activity Score 749

Body building as building a construction.
Any sip of the product is like a little brick to create your dream.
Simple striking association and right perspective.

Guest's picture
Guest

sick of lego, too easy

Guest's picture
Guest

agreed.
One-off = easy.
Show me a campaign.

Guest's picture
Guest

"its not a proper perspective."...
WHAT???????
Are u crazy guy!!!

Rohith It's time to grown up...

Guest's picture
Guest

"Now that you've grown up" seems tacked onto the line. Does the ad even need it?

Guest's picture
Guest

If the actual in-store packaging looks like that, I think it's cleverly done.

Guest's picture
Guest

A good idea.

Guest's picture
Guest

An alone little brick thinks: "I’m so small, what could I do?"
A Lego guy answers: "Join others like you and you’ll be great."
A Bioenergy guy says: "Get me inside and you’ll be great."
Wishing to Bioenergy same international success of Lego.

Guest's picture
Guest

yeah, nice one dawgs

blacksmurf's picture
blacksmurf
Activity Score 200

so what? i find it boring.

easy to say "art director".

Guest's picture
Guest

and so what? I find your mother boring!

eche2's picture
eche2
Activity Score 20

black smurf??? you're green with envy...

blacksmurf's picture
blacksmurf
Activity Score 200

lol, i would like to envy something better.
by the way, just my opinion, doesn't mean this ad sucks or i envy it.
anyway i hope this ad didn't take u too much time.

easy to say "art director".

Guest's picture
Guest

Italiani...
tutti capaci a offendere senza scrivere mai niente di intelligente!

Complimenti bel paese!

Nice. + for work.

Guest's picture
Guest

blacksmurf portfolio????

blacksmurf's picture
blacksmurf
Activity Score 200

If you don't want bad comments on your ad, don't publish them on ads of the world.
we are talking about this work, not mine or yours.
greetings.

easy to say "art director".

Guest's picture
Guest

Re: blacksmurf | Fri, 2009-06-19 09:45

If you don't want bad comments on your ad, don't publish them on ads of the world.
we are talking about this work, not mine or yours.
greetings.

Zzzzzzzzzzzzz. N E X T!!!!!

rush.rush's picture
rush.rush
Activity Score 12

Well done.
Love this campaign.

rush.rush's picture
rush.rush
Activity Score 12

Well done.
Love this campaign.

Guest's picture
Guest

Used to see exagerations let me say finally something simple that catch my attention and move my mind. Thanks.

Chopper's picture
Chopper
Activity Score 1015

By little bricks you can build what you want. By Bioenergy little bricks you perfectly know what you're gonna build. Simple and effective.

Guest's picture
Guest

Good adv, but you need people catching message quickly. If the adv is on street you can see it for a while but if you look a magazine the time could be short: that's why Dzsoi suggestion should be considered. Also less keen people could promptly get it.

luisrivera11's picture
luisrivera11
Activity Score 469

It's very nice, and the perpective its the best for the execution.
i got a few doubts about the copy...

VivianRaul's picture
VivianRaul
Activity Score 20620

Hi there! We'd like to thank all the people who left comments (bad or good, doesn't matter): we appreciate your care and interest. Of course, we want to improve our work so your suggestions are warmly welcome.
About the headline: we started with "build up your body" but it couldn't highlight the inner sense of growth. There's something between the moment you were seeing just a little brick and now: we wanted to give some importance to that little second when you discovered the magic of "getting big". This AD has been published in Italian: it sounds way better and words are chosen to give an idea of "play".

:)

Ciao!!!

Guest's picture
Guest

I understand now the logic of your headline, but it's way too complex, only some genious would decode that in some seconds - you've connected 2 concepts, one about growing up and a new play and another one about building up something. I don't know, maybe it still can be clear, what about: 'The play has changed. Build (up) your body.' Anyway I really like the visual, maybe you just want to tell too much in a single printed ad that's why the headline is strange.

Guest's picture
Guest

Continuing with Dzsoi and changing it a little bit why not simply "Building body". However good.

Guest's picture
Guest

Unexpected for body builders. Brain over muscles.

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