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Beautiful Skin

Agency Network: 
Published/Aired: 
September 2011
Biodermal Print Ad -  Beautiful Skin

Description

Biodermal skin care placed this ad in Pink Ribbon magazine, supporting the fight against breast cancer.

Print advertisement created by Van Walbeek Etcetera, Netherlands for Biodermal, within the category: Health.

Caption

The most beautiful skin a woman could wish for. Check your breasts regularly.

Advertising Agency: Etcetera, Amsterdam, The Netherlands
Art Director: Chris Sant
Copywriter: Dieuwer Bulthuis
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Highest Rated

pankajadsoftheworld's picture
pankajadsoftheworld
Activity Score 433
Illustrator
morse's picture

Took me a good 10 seconds to get it. Smart!

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tracyzhang's picture

I had to read it twice to get it too.... #fail

tracyzhang
Activity Score 133
Ron Burgundy's picture

i like

Ron Burgundy
Activity Score 1630
Art Director at Southern California
MissCopywriter's picture

Don't get it...but wish to...

MissCopywriter
Activity Score 168
Copywriter at Leo Burnett & ARC Bangkok
youngilvy's picture

I wish

youngilvy
Activity Score 142
Creative Director
Ron Burgundy's picture

by checking your breast regularly, you avoid the chances of having to battle advance breast cancer...so old skin is good skin, not dead skin, or no skin...one fish, two fish, red fish, blue fish

Ron Burgundy
Activity Score 1630
Art Director at Southern California
That One Guy's picture

well said JustAnOpinion

That One Guy
Activity Score 266
University of Houston
jackblack's picture

Thoughtful.

jackblack
Activity Score 2357
Art Director
pankajadsoftheworld's picture
pankajadsoftheworld
Activity Score 433
Illustrator
Blue Apple's picture

Explain Pls....

Blue Apple
Activity Score 120
Art Director
Blashyrkh's picture

Smart. Good one.

Blashyrkh
Activity Score 32890
Art Director
amb1985's picture

Really smart. It does require audience to think which will make them remember it even more.

amb1985
Activity Score 23
AL6352's picture

Good. Smart

AL6352
Activity Score 66
jotabequ GREY / ArtDirector
roh's picture

very smart.... the body copy should have explained it better... great otherwise..

roh
Activity Score 32
mlore
LeeHarvey's picture

Why didn't they put a tiny little pink ribbon somewhere in the ad? Would have made it crystal clear without spoiling the ad.Too many comments say it took them some time to get it. That means that a lot of consumers will be lost.

LeeHarvey
Activity Score 3045
Creative Director
Andrej's picture

Agree with LeeHarvey, a pink ribbon would have made quite a difference. Still, it's an exceptional ad as is, bravo.

Andrej
Activity Score 656
Copywriter
jhicken's picture

For the folks that "didn't get it," this ad is from a skin care company and, as stated below the ad, ran in Pink Ribbon magazine, so in that arena, everyone "got it." It's crystal clear, meaningful and well done.

jhicken
Activity Score 52
Art Director at Saatchi NYC
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