Beautiful Skin

Agency Network: 
September 2011

Biodermal skin care placed this ad in Pink Ribbon magazine, supporting the fight against breast cancer.

Print advertisment created by Van Walbeek Etcetera, Netherlands for Biodermal, within the category: Health.

The most beautiful skin a woman could wish for. Check your breasts regularly.

Advertising Agency: Etcetera, Amsterdam, The Netherlands
Art Director: Chris Sant
Copywriter: Dieuwer Bulthuis

Comments (17)

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Highest Rated

morse's picture
Activity Score 18024

Took me a good 10 seconds to get it. Smart!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tracyzhang's picture
Activity Score 133

I had to read it twice to get it too.... #fail

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

i like

MissCopywriter's picture
Activity Score 168

Don't get it...but wish to...

youngilvy's picture
Activity Score 142

I wish

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

by checking your breast regularly, you avoid the chances of having to battle advance breast old skin is good skin, not dead skin, or no fish, two fish, red fish, blue fish

That One Guy's picture
That One Guy
Activity Score 266

well said JustAnOpinion

jackblack's picture
Activity Score 2357


Blue Apple's picture
Blue Apple
Activity Score 120

Explain Pls....

Blashyrkh's picture
Activity Score 32890

Smart. Good one.

amb1985's picture
Activity Score 23

Really smart. It does require audience to think which will make them remember it even more.

AL6352's picture
Activity Score 66

Good. Smart

roh's picture
Activity Score 32

very smart.... the body copy should have explained it better... great otherwise..

LeeHarvey's picture
Activity Score 3045

Why didn't they put a tiny little pink ribbon somewhere in the ad? Would have made it crystal clear without spoiling the ad.Too many comments say it took them some time to get it. That means that a lot of consumers will be lost.

Andrej's picture
Activity Score 656

Agree with LeeHarvey, a pink ribbon would have made quite a difference. Still, it's an exceptional ad as is, bravo.

jhicken's picture
Activity Score 52

For the folks that "didn't get it," this ad is from a skin care company and, as stated below the ad, ran in Pink Ribbon magazine, so in that arena, everyone "got it." It's crystal clear, meaningful and well done.