Agency Network: 
August 2005

Print advertisment created by McCann, Bolivia for Bingo, within the category: Recreation, Leisure.

Treat yourself.

Advertising Agency: McCann Erickson, Santa Cruz, Bolivia
Creative Directors: Daniel Terrazas
Art Director: Daniel Terrazas
Photographer: Daniel Lama

Comments (8)

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Disco Munky's picture
Disco Munky
Activity Score 3890

Treat yourself...? a pearl necklace??

Is that physically possible?

You'd have to be on your back and have the aim of a SAS sharphooter.

I can dribble it straight on, but I'm blessed - *points to nether regions*.

"stay low, move fast"

Doin' it for the points

Crisp One's picture
Crisp One
Activity Score 2005


brndnrap8's picture
Activity Score 170
everartz's picture
Activity Score 7613

nope! sorry....

| everartz |

missed my turn's picture
missed my turn
Activity Score 426

Wow. The old pearl necklace eh?

Dale's picture
Activity Score 370

Is a bingo necklace slang for some weird fetish that I'm not aware of?

I have no idea what you're trying to say with this advert. It sends people down all sorts of paths that have nothing to do with bingo. The visual is easy; you identified a similarity but where does that leave you? The best I can figure is that if you play this bingo you'll win big money and then be able to buy a pearl necklace. That connection can be made much stronger if you work on the copy.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

Sazarret's picture
Activity Score 130

I think the problem is with the translation, cus it works in spanish. A more literal way to translate it would be "Get that something you always wanted".

Guest's picture

The problem is the idea. This kind of work is very 80´s.