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Agency Network: 
Published/Aired: 
October 2010

Description

Print advertisement created by Ogilvy, Turkey for Bingo, within the category: House, Garden.

Caption

Bingo Stain Remover

Advertising Agency: Ogilvy&Mather İstanbul, Turkey
Executive Creative Director: Tibet Sanlıman
Art Director: Evren Dinler
Photographers: Murat Suyur / Representer
3D: Lighthouse Visual Effects
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Highest Rated

Crystal Clear's picture

good job

Crystal Clear
Activity Score 83
Other at Media - Newspaper
arminosnia's picture

Nice Idea

arminosnia
Activity Score 12
Art Director at Graphic designer
jackmancer2017's picture

Nice art, and nice idea, but a bit confusing.

jackmancer2017
JeffGreenhouse's picture

This one's better than the denim box grater. I can see the color getting all over the white sweater, so the main point comes across much more strongly.

JeffGreenhouse
Activity Score 310
Guest's picture

I think this is very nice...

Guest
Rastamathamba420's picture

Nice!!! Very clear and minimalist!

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

Guest's picture

not winner!!

Guest
doubleoseven's picture

nice one.

doubleoseven
Activity Score 106
morse's picture

Cool idea and very nice execution.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Crystal Clear's picture

good job

Crystal Clear
Activity Score 83
Other at Media - Newspaper
Guest's picture

So how does that say stain REMOVER?

So the object that is getting stained is made out of material... and... what!?!?

That does not say stain remover to the average consumer.

Guest
pierrelastname's picture

done !!!

pierrelastname
Activity Score 2869
Copywriter
Felicitas_Pauker's picture

... done, ok, but done better and I like it!

Felicitas_Pauker
Activity Score 179
Guest's picture

funny

Guest
Guest's picture

I totally agree with the guest who asks : "So how does that say stain REMOVER?". Can anyone explain, please ?

Guest
Colish's picture

I don't see a stain remover in this Ad.

Colish
Activity Score 146
Creative Director
HappyHour's picture

it's hidden in the bottom right hand corner: BINGO STAIN REMOVER

why do you people need advertisements to spoon feed the message to you?
this ad lets you do your own mental work to come to the conclusion that bingo can handle the worst stains.
Colish - try thinking. It's fun.

HappyHour
Activity Score 2381
Becauseicouldntsee's picture

It's advertising - why would you possibly want to take the chance that a large portion of the audience doesn't get your message?
At the end of the day you're always trying to spoon feed the 'buy me' idea - and yes the are creative and clever ways to do that.
If you're expecting the viewer to take the time to decode the message then there better be a very good pay-off - which in my opinion is lacking in this ad...

Becauseicouldntsee
Activity Score 2
Amish's picture

bad

Amish
Activity Score 61
velle's picture

I dont know why but I don't get ads like these :(

velle
Activity Score 1550
Copywriter
Guest's picture

Very Confusing...I had to look for at least 5 secs before I got it. Stain producer not remover.

Guest
Abhishek Parikh's picture

An award idea... not for masses.

Abhishek Parikh
Activity Score 568
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