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Mo's picture

Funny. :-D

Mo
Activity Score 648
Art Director
fifthbullet's picture

the retouching is so bad

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

viral fever's picture

cool

viral fever
Activity Score 30
Planner
rubberstamp's picture

?

rubberstamp
Activity Score 66
Graphic Designer
DDBill's picture

nice~

DDBill
Activity Score 120
Art Director |

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

addyhoch10's picture

good one, but as fifthbullet said: awful retouching

addyhoch10
Activity Score 2592
Art Director
Desi's picture

I don't get it?
Is it for a telecom brand where you can download streaming videos and pause? If that it is, then it is pretty bad.

Desi
Activity Score 1042
ivan's picture

It's like Tivo, you can pause live tv. So, the TV was stopped, the bikes stopped, the rides flew further...

ivan
Creative Director at Ads of the World
Copy_Can's picture

If the bikes were stopped...
and the riders kept flying...
given the idea of pausing live TV...
is it safe to say the riders aren't part of the live TV?

Because if they were, they'd be paused, too, no?

Weak idea, IMO.

Copy_Can
the_ashlands's picture

are you saying that it'd be better to just show a single frame from a bike race???? if so, i'd have to disagree with you..there would be absolutely nothing original or creative about a showing a still frame of a race...this works much better.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Copy_Can's picture

Absolutely not. A single frame with everyone frozen is a crappy, crappy ad.

What I'm saying is the idea is flawed:
You can't have the bikes frozen ON THE TV with the people flying. THE PEOPLE are part of the live TV, too.

It's just wonky, that's all.

Copy_Can
the_ashlands's picture

i disagree...obviously the people in the shot are part of the tv...but this idea is clever and absolutely works.

remember the old adage here people..."say one thing, show another"

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

hovsep's picture

The name of the agency corresponds to this visual :)

Coincidence?

Hovsep

hovsep
Activity Score 33
Art Director
Copy_Can's picture

Hovesep, you Armenian?

Copy_Can
popdistortion's picture

Funny. Can already see the TV commercial.

popdistortion
Activity Score 1592
AdDavid's picture

great! wud it be understood better/faster if they were flying mid air?

AdDavid
Activity Score 406
Other
wickedcheese's picture

agreed, but if they did that, the retouching would prolly be worse. nice idea though.

wickedcheese
Activity Score 84
Graphic Designer at Plum Ideas
the_ashlands's picture

i dunno...i think its fairly obvious as is. this is one of those ads that is much better suited for tv tho. great idea

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

thecharles's picture

agreed ashlands, this campaign would carry over well into televsion, however i think keeping the print ads running concurrently would work even better than just switching it to television. Over all i like. I would love to keep typing but John Huebert III wants me to pass some food through the bars on his cage.

thecharles
Activity Score 104
Graphic Designer
kre8's picture

desi - why cant we see any work on your site?

kre8
Activity Score 989
Copywriter
Desi's picture

Dude, u need to register.

Desi
Activity Score 1042
drizae's picture

Nice idea, would like to see how it campaigns

drizae
Activity Score 503
Copywriter |

Fail Harder.

nemesis's picture

I think it's a cool idea. Mybe the picture or retouching could be better, but the idea is cool.

nemesis
Activity Score 765
Creative Director
jmcho's picture

haha humorous.

jmcho
Activity Score 278
Art Director at Gotham, Inc.
glare's picture

haha.
three drunk monkeys do funny and great ideas.

glare
Activity Score 29
Other
pixelbomb1's picture

quit smokin and you won't fall off your bike. would have been cool if there is a hand w/ a remote on the lower right and and pressing the button. Then the bikes are doing an endo or the riders up in the air.? maybe?

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

B128's picture

I like it. I'm working on a similar brand and I wish I'd thought of it. Bravo guys.

B128
Activity Score 392
Art Director
appie's picture

I have seen an exactly same ad about the same feature. I am not as resourceful as ivan
to upload that particular creative. Wait, I think I am talking about the same ad.

appie
Activity Score 157
Copywriter
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