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Agency Network: 
Published/Aired: 
February 2012

Description

Print advertisement created by CHI & Partners, United Kingdom for Big Yellow Storage, within the category: Professional Services.

Advertising Agency: CHI and Partners, London, UK
Executive Creative Director: Jon Burley
Art Director: Tom Skinner
Copywriter: Clark Edwards
Account Director: Ana Safer
Agency Producer: John Hodges
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_tj_'s picture

My first thought was: these are the stupidest ads I've seen in a while.

But now I'm thinking that with the right media buy, these ads will get used, and thus notices, and the point really does get across.

So, consider me won over.

_tj_
Activity Score 133
Copywriter at tamm + kit |

tjarch.ca | good copy/bad copy

khronos's picture

well thats not half bad, maybe if they refine the idea a lil bit more? make it more apparent and appealing, then yea, its a great base idea though

khronos
Activity Score 998
Copywriter
Hadrons's picture

simple and clean.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kalpesh78's picture

If you can't come up with an original idea... don't come up with a lifted one at least.

http://www.amusingplanet.com/2011/03/universal-wrapping-paper.html

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

_tj_'s picture

This really annoys me. In what way did they 'lift' that idea? It's a completely different use of a word-find (or whatever those things are called).

Just because a company used one before, now nobody is supposed to use them in any advertising until the end of time? That's ridiculous. It's a completely new idea that has absolutely nothing to do with the link you sent.

Sorry to be so adamant about this, but come on. Coming up with original ideas IS very difficult. That's why advertising pays well. But let's not be dicks about it. I could do an ad with a word-find tomorrow. As long as I'm coming at it from a different angle, it's still original.

_tj_
Activity Score 133
Copywriter at tamm + kit |

tjarch.ca | good copy/bad copy

CuriousPencil's picture

Totally right.

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture

Headline is happily married to the visual, an effective partnership and handsome couple. Nice.

CuriousPencil
Activity Score 4225
Copywriter
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