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copy-free's picture

big hands-boys for pleasant-hops!
very very nice!!

copy-free
Activity Score 6
Copywriter
alan's picture

I totally don't understand these ads.

Surely if the woman's breasts got larger, then the man's hands would feel smaller?

alan
Activity Score 19
Art Director
ferreyra.paula's picture

are u kind of stupid?????? men grew bigger hands just to feel them better

ferreyra.paula
Activity Score 2
Art Director
Arisca's picture

Uma Thurman in Even Cowgirls Get the Blues meets Gael García Bernal in The Science of Sleep.

Arisca
Activity Score 164
Copywriter
ambidextrous's picture

i think i love this AD

ambidextrous
Activity Score 44
Creative Director
popdistortion's picture

An older ad but it's simply fantastic!

popdistortion
Activity Score 1592
Jet Propulsion Lab's picture

How do you show a product (a boulder holder) without actually showing it?
We don't need to see the joke repeated over and over again.
I'm getting tired of this whole trend of showing three exact same executions of an idea. Granted they run in different pubs ("publications" for you non-Americans) at different times, it gets pretty monotonous quickly...

This also pales in comparison to one of my all-time favorite Wonderbra ads.
The one that just said in large type: Jesus.
It actually lets you participate in visualizing the effect of wearing the product.

Jet Propulsion Lab
Activity Score 10679
Copywriter
ivan's picture

But, you have to remember the consumer will not see the three ads together. They will see it on Monday, than on Friday, and the third maybe never.

ivan
Creative Director at Ads of the World
mikelite's picture

that's NO EXCUSE for lazy creatives. wonderbra is the cheapest, easiest assignment ever. it only proves you can make a big tit joke, not be even slightly creative.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

the.adnerd's picture

i absolutely love these ad

the.adnerd
Activity Score 160
shrp0103's picture

silly/................

shrp0103
Activity Score 104
Art Director
mahi_dhk's picture

2 simple 2 lovely.

mahidhk.blogspot.com

mahi_dhk
Activity Score 90
Art Director at Grey Dhaka
lara's picture

trickyyyyyyyyyyyyyy

lara
Activity Score 114
Copywriter
JELLYGOOSE's picture

the best print ad which was based on the hand/arm was done by Hustler long time ago. you guys remmber that one. the guy's right arm had turned into a body builder's arm. :) that was understandable, but this is.... it does not make any sense. and I guess the best wonderbra was print was on Archive... everyone was staring to "something" that we don't see on the layout.. :)))

JELLYGOOSE
Activity Score 88
Copywriter
afakelove's picture

C'mon! these ads are really good! A simple and elegant art direction for a witty fresh idea. I don't think this is another big tit joke and that's the point: they did something different for a classic award winning brand changing the approach. Love it.

afakelove
Activity Score 12
Creative Director
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