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Shrek

Campaign
Agency Network: 
Published/Aired: 
December 2009

Description

Print advertisement created by Makani, India for Big Flix, within the category: Public Interest, NGO.

Caption

Don’t kill blockbusters. Choose original DVDs over pirated ones. Big flix

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director: Prasad Rao
Copywriters: Prasad Rao, Vyoma Hadkar
Illustrator: Bhavik Panchal
Additional Advertising Agencys: Sachin Dalvi
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hilazon's picture

very nice & simple approach

hilazon
Activity Score 150
anHiiieeta's picture

liked it. coooooooolll

anHiiieeta
Activity Score 328
Art Director
alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3279
CopyRight's picture

really nice campaign

CopyRight
Activity Score 713
Dzsoi's picture

Blockbusters: "a term for a SUCCESSFUL entertainment production, especially a film" You can't kill it with pirate DVDs, it has made enough money in the cinemas. Should I feel sorry for those producers who haven't earned 100 million bucks more? How?!
Or do I kill Shrek with downloading it, so there will be no Shrek the 4th? If it is a blockbuster, there will be for sure. Fail.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
KbxAds's picture

naisss naisss

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

Notorious's picture

10 from me

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

brandingworthspreading's picture

I've seen many campaigns covering this issue. They tend to give a thousand turns to it. This is the first direct approach I've seen.
Great

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

the_newst's picture

noah not nice!! and why the f*** they got killed by there own copys and not by the pirate ones??? *naaaagh* this is a masterpiece of shit!

the_newst
Activity Score 4
STRTLRS's picture

Nice execution, but DVDs don't look pirated enough. If you go to the website you'll find nothing but Bollywood films. So this isn't really about what we consider "blockbusters" in the western hemisphere.

Makes a lot of sense though, now that I think about it, given the fact that a lot of these Disney/Pixar/Nickeloeon/Dreamworks/etc. productions get most of their bulk animation done in India...

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

bi_sign's picture

cute

bi_sign
Activity Score 262
Art Director
Corbeen's picture

...

Corbeen
Activity Score 1093
Corbeen's picture

so, the original DVD killed Shrek? Its just good artwork ,really good one with really bad communication.

Corbeen
Activity Score 1093
jazzlgp's picture

justo al punto... muy bueno

jazzlgp
Activity Score 49
Copywriter at Insight Publicidad |

Jazz G.

makelogobigger's picture

retarded. hate the series so more reasons to hate this retarded ad

makelogobigger
Activity Score 470
Copywriter
cyberjaleel's picture

Really good.!!!
done good job

cyberjaleel
Activity Score 62
Graphic Designer at Sharjah - United Arab Emirates |

Abduljaleel. Anodiyil

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