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Agency Network: 
Published/Aired: 
August 2009
Big Babol Print Ad -  Shadow

Description

Print advertisement created by FCB, Indonesia for Big Babol, within the category: Confectionery, Snacks.

Advertising Agency: DraftFCB Indonesia
Creative Director: Dicky Erlangga
Art Director: Defitriadi
Copywriter: Redy Pramanjaya
Print Producer: Durmawel
Photographer: Willy Koesnaedi (Digital Active)
Retoucher: Larasita Mahardhika (Artvisuels)
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Highest Rated

tirthomitro's picture

brilliant!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

UsernamePassword's picture

Dog is redundant.

UsernamePassword
Activity Score 16
Guest's picture

The dog is best bit in a some what so so ad.

Guest
jorj's picture

yes true, and i would like to c a pink shadow not black (transparency)

jorj
Activity Score 638
Art Director at Senior Art Director
tirthomitro's picture

brilliant!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Arkadiusz's picture

Yeah, even too much for the children's auditorium (or maybe I'm wrong...?)

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Ad_Man's picture

This is not intended to work for children, this is intended to work for Ad men. I think.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

very nice. But like the previous comment, the dog is redundant.

Guest
Guest's picture

your comment is redundant ;-)

Guest
maung's picture

cool

maung
Activity Score 48
Creative Director
just write's picture

not bad at all... clever...

just write
Activity Score 651
Copywriter at Banyantree communications
Shingo's picture

cool i like it

Shingo
Activity Score 408
Guest's picture

We really need more scam ads for big bubbles.

Guest
alexander_bickov's picture

Amazing work :) I love so much this ad :) Moinid

alexander_bickov
Activity Score 3279
decreative's picture

WOW! This is a nice ad. Well done art direction:)

decreative
Activity Score 102
Graphic Designer at TONIC Communications LLC
Guest's picture

good ad nice concept

Guest
Guest's picture

well done. except for the duplicated trees and grass.

Guest
Guest's picture

Without the dog could be better.

Guest
daniel_glezmilan's picture

Without the dog could be a better one.

daniel_glezmilan
Activity Score 284
Copywriter at http://danielglezmilan.blogspot.com/ |

www.danielglezmilan.blogspot.com

G¨B's picture

Simple and nice ad. I'm OK with U mate, it could be better without the dog. ;)

G¨B
Activity Score 97
Copywriter at WSA Advertising & Design
alexander_bickov's picture

I thinks the dog could be another

alexander_bickov
Activity Score 3279
premc's picture

already done kinda of !

7/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Raf-vp's picture

Very well done

Raf-vp
Activity Score 46
Graphic Designer at Dubai
Guest's picture

Me gusta la síntesis del mensaje.

Guest
Guest's picture

This is so 2004.

Guest
Guest's picture

the photoshop work is brilliant!

Guest
AmigoInvisible's picture

I think that the dog isn't "redundant" at all. It is necessary because it adds interest to what would be an otherwise plain view of the grass and a kid with a cropped head. That would make the visual quite forced.

It isn't absolutely breath-taking, but it's a nice way of subtly showing that particular aspect of the product.

Good luck!

AmigoInvisible
Activity Score 195
Guest's picture

Too simple :S

Guest
maxsteel's picture

simple and excellent!!!

maxsteel
Activity Score 98
General Manager at Y&R
rolling.stone's picture

Idea is OK but route of execution could have been different.

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture

WHY NOBODY SAID,
"OH! IT'S SO WONDERBRA."
HOWEVER, JUST THE PUPPY, HALF-CROPPED SHOT AND THE SHADE ARE COMMON.

Guest
tiny_wordz's picture

nice... 4 ad people... too subtle 4 target...

tiny_wordz
Activity Score 325
Copywriter
kevgroat's picture

boring. GOOD thing you put the dog in there. makes the ad more fun.

i've seen the shadow execution before

kevgroat
Activity Score 175
Guest's picture

y los dedos?

Guest
Guest's picture

Great copy. Oh, that's right...there is no copy. So why credit the copywriter? For his brevity?

Guest
ilham syahrulla's picture

don't forget boring

ilham syahrulla
Activity Score 31
Copywriter at euro rscg adwork
RP2504's picture

A copy containing a single word can create a concept. I think the copywriter is credited for the title, "Shadow."

RP2504
Activity Score 18
Copywriter at Creativ8
aji pam's picture

its should be fun if they have a great direction... template.. and other.. its just not memorable

aji pam
Activity Score 94
Graphic Designer
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