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A. J. SMITH's picture

No, don't worry.

Apology excepted, and I to in turn apologise.

Didn't mean to sound pissed off.

I get the feeling that to see someone rip off/recycle your own ad would be about as annoying as it gets, so I sympathise with people that has happened too.

See you around.

A. J. SMITH
Activity Score 2822
Davosk's picture

This is very nice. It works as a teaser because it makes me want to see how big this thing is.

Davosk
Activity Score 4815
Art Director
jennywhx's picture

i think i saw a similar idea for a apartment ad, it is also showing a "you're here" map.
for me, i don't really like this ad, perhaps the art direction is not sexy enough? :P

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

A. J. SMITH's picture

Who cares if you've seen it before?

A. J. SMITH
Activity Score 2822
Twombl's picture

I care.

Twombl
Activity Score 180
Copywriter
Tim Weasle's picture

I will have you know that I've seen everything before. If fact, that ad that Ivan is gonna place next week Friday, it's already been done.

Tim Weasle
Activity Score 72
Art Director
A. J. SMITH's picture

True.

A. J. SMITH
Activity Score 2822
kalpesh78's picture
kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

adroitmachine's picture

Seriously - what does your 'signature' mean.

adroitmachine
Activity Score 20
Art Director
kalpesh78's picture

done before.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

A. J. SMITH's picture

So?

I like itas it is. And if it has been done before, so what? I haven't seen it.

A. J. SMITH
Activity Score 2822
hang-the-dj's picture

I think what people are saying when they write 'seen it' or 'done before' is that although it may be an okay idea, it's not really original. If you'd read a few more award books and visited sites like this over the last few years you would have seen that exact same ad - as, I'm guessing, did the creatives who wrote this one.

So?

If it's not original work, it's not really worth commenting about. That's why we say 'done before' and move on.

hang-the-dj
Activity Score 1262
Copywriter
Boony wants a beer's picture

I'm pretty sure you would have seen it too DJ. It's in The Work 04 or 05.

Boony wants a beer
Activity Score 380
Art Director
hang-the-dj's picture

Yep. Hence my point. Just couldn't remember where I'd seen it.

hang-the-dj
Activity Score 1262
Copywriter
A. J. SMITH's picture

I know exactly why people always do that, its just the thought of a bunch of creatives sitting around going 'seen it', 'been done before', etc. seems like it sucks all the fun out of it, and I wish if, as you say 'its not really worth commenting about' then they just don't bother commenting, and, as you say 'move on'. That would be better.

But by going 'seen it', 'been done before' its just sounds like the washed up old has been who feels its their duty to ruin the party.

Also who are the 'we' you are referring to in the last line? Makes it feel awfully condescending. How do you know how many award books and sites I've seen anyway?

A. J. SMITH
Activity Score 2822
hang-the-dj's picture

Sorry Bear, no offence, by 'we' I mean those of us who say stuff like 'seen it before' etc. Even though I don't really like that as a comment (I would rather literally 'move on') it is an affront to those of us who bust our asses trying to come up with something original when some creatives just 'recycle'.

I'm not trying to belittle you, I'm just saying that I don't read that many award books and I've seen this ad a couple of times before. You just seemed so pissed of that I thought I'd better jump to the defence of those of us who do care about how original the work here is.

Sorry if I offended though, that wasn't my intention.

hang-the-dj
Activity Score 1262
Copywriter
A. J. SMITH's picture

No, don't worry.

Apology excepted, and I to in turn apologise.

Didn't mean to sound pissed off.

I get the feeling that to see someone rip off/recycle your own ad would be about as annoying as it gets, so I sympathise with people that has happened too.

See you around.

A. J. SMITH
Activity Score 2822
simpsonson's picture

it´s great. and i´m really sick of your signature "ideas..." what does it mean?

simpsonson
Activity Score 136
Copywriter
Kay's picture

I still give this ad..bronze...

Kay
Activity Score 161
Art Director
tiny_wordz's picture

i think it's boring.

tiny_wordz
Activity Score 325
Copywriter
truecopy's picture

Works much better for the alzheimer ad...
Nice try JWT...not fooling me;)

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

simpsonson's picture

oh yeah! that would be a very funny...:)

simpsonson
Activity Score 136
Copywriter
Axxl's picture

It's big? But why can I see the steering wheel? From that position the distance to the steering wheel is quite similar to the distance from there to the luggage trunk. Hmmmm... :)

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
drizae's picture

I really like this. 7/10, very clean

drizae
Activity Score 503
Copywriter |

Fail Harder.

No fixed abode's picture

"The creative's grace" by Father D'Child (to be said before each long lunch):

May your lunches last longer than your meetings.
May the only time you hear "it's been done" be when the IT guy installs porn on your computer.
May your first thought be your best thought and
May all your scams go undetected.

Amen

No fixed abode
Activity Score 380
Copywriter
hang-the-dj's picture

Amen.

hang-the-dj
Activity Score 1262
Copywriter
everartz's picture

little boring....

everartz
Activity Score 7613
Art Director |

| everartz |

Thiago Aranha's picture

I think it's ok, cracks me up a smile...

Thiago Aranha
Activity Score 121
Copywriter |

Lorem Ipsum dolor sit amet...

jayansbond's picture

hey its already done by saatchi & saatchi mumbai for santro xing.. spacious. and it is in some award books also.. its done very long back..

jayansbond
Activity Score 34
Art Director
Totto's picture

good good good. but not a very hard thing to think up though.

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

jungleraven's picture

lovely...really nice

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

aix's picture

Cool! love it!

aix
Activity Score 49
Art Director
ingolstadt's picture

Giving the benefit of doubt that they're trying to enhance the BIGness of the GL class, this is a good ad.

But Mercedes Benz is not about BIGGINESS.

They could've zoomed in with the headrest and all the control buttons covering the full ad, with perhaps a hint of the exquisite leather surrounding the headrest. With this caption:

"We don't have to remind you that you're off roading."

or something like it.......

ingolstadt
Activity Score 56
Art Director
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