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Wikipedia

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by TBWA, Bolivia for BIC, within the category: Office Equipment.

Caption

Histories end, Bic doesn't

Advertising Agency: Athos/TBWA, Santa Cruz de la Sierra, Bolivia
General Creative Director: Pablo Leiva
Creative Director: Sergio Chisaka
Art Director: Amples Regiani
Copywriter: Sergio Chisaka
Photographers: Shpilko Dmitriy, Lasse Kristensen
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CuriousPencil's picture

BUT THEY LEAK.

Jesus.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

i dont like it at all !!!!

Guest
Guest's picture

Wrong post...

"Information ends..."

Guest
Guest's picture

amazing idea!!

Guest
Guest's picture

I don`t get this at all - what on earth does wikipedia\matrix\bible has to do with ball point pens and history ? Neither was writen with pen and neither has ended (except for matrix maybe)

Guest
Oblabla's picture

ya don't get it either they kinda failed from my point of view

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

Guest's picture

Wow. Haven't been on here in a while, but come on. You're all in the biz and you can't see what they tried to do? Granted, they do a great job of confusing the hell out of everyone with their tag, but the idea is simple. Terrible (to show a negative outcome of the product), but simple. Bic pens make a little ink go a long way. Think ratios. It's a comparison of itself. That's it. Sadly, the execution is pretty brutal.

And yes, I'm a guest. So what.

Guest
Guest's picture

Only trouble is this cool little idea thinks you guys are smarter than you are proving yourselves to be. ;)

Guest
ADHATERLOVER's picture

Dios santo. Lastimosamente empecé a ver las cosas de Bolivia. No quiero mencionar las demás que vi porque no tienen nombre, pero esto es nuevamente una muestra de que no hay profesionales en el país hermano. Tratan de vender biromes diciendo que chorrean tinta? Bien dicho curious pencil, Jesús!

ADHATERLOVER
Activity Score 174
Creative Director at VOP
Oblabla's picture

The problem Guest is that you don't have to be smarter to understand a pic. Otherwise you won't make much sales!

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

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